OOH Industry to grow at 9.2% CAGR: KPMG Report

In Research By M4G Bureau - September 07, 2018

With consistent growth of 3-4% every year, the industry is pegged to reach at 49.7 billion by 2023

Matthew teaches 6 Business Judo moves to Indian OOH industry

In Gallery By - September 07, 2018

The Independent Business Leader, Adviser & Entrepreneur shares Emerging Global OOH Trends- key takeaways for Indian Markets at OAC 2018

Samsung celebrates QLED 8K launch with eye-catching Digital Campaign

In Digital OOH By M4G Bureau - September 07, 2018

This new technology TV has been placed at important locations to demonstrate the picture quality

Zac Hollis appointed Director – Sales, Service & Marketing at Skoda Auto India

In OOH News By M4G Bureau - September 05, 2018

Zac’s appointment comes at an opportune moment when Škoda Auto India has been entrusted to lead Volkswagen Group’s (VW Group) India 2.0 project

Selvel Advertising celebrates in style Subhash Dey Niyogi’s stellar 50-year stint

In OOH News By Ria Banerjee - September 04, 2018

Subhash Dey Niyogi’s 50-year career association with Selvel One described as “the rarest of rare in the outdoor fraternity”

Is industry getting closer to finding alternative fabric for advertising in Bengaluru?

In OOH News By M4G Bureau - September 03, 2018

BBMP has reportedly been approached with bio-degradable fabric for advertising

OLX now targets media agencies, brands

In Gallery By Bhawana Anand - August 30, 2018

The online classified brand targets mainline agencies to promote their advertising business in the main metro commercial hubs

IOAA urges members to do business with accredited agencies

In OOH News By M4G Bureau - August 30, 2018

Rules have been laid down for agency accreditation; new agencies may apply for provisional accreditation

EDMC signs MOU with SDMC to replicate OOH policy

In OOH News By Bhawana Anand - August 30, 2018

EDMC will consult SDMC on various OOH related matters such as tenders, media formats, and media pricing

OOH business recovery will take some time coming in Kerala

In OOH News By Bhawana Anand - August 29, 2018

Rajesh Kumar, Director, Chitra Painters says that while the media assets as such have not been damaged in most cases, the business hit in the Onam season is hurting the industry