Engagement, data & uniformity must for transit growth: Deepak Saluja

In OOH News By Bhawana Anand - March 04, 2019

Deepak Saluja, Executive VP- Marketing, UTI highlighted the factors that could drive higher adoption of transit medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th

1st Transit Media Talks Conference underscores the huge business potential of transit media across India

In OOH News By M4G Bureau - March 02, 2019

The conference touched upon different dimensions of transit media business, from consumer-centricity in communications, innovative design, green solutions and audience metrics to brand perspectives on using this media, media owners’ experience of investing in transit formats and media buyers’ approach to planning for transit media advertising

BMTC floats exclusive short-term ad rights for 200 Volvo buses

In OOH News By Ria Banerjee - March 01, 2019

The contract will be awarded for a period of five years

1st Transit Media Talks Conference in Mumbai today

In OOH News By M4G Bureau - February 28, 2019

Focus on how transit media is a powerful vehicle for ‘Influencing an India on the Go’

Chitra OOH bags ad rights for Geeta Mandir bus depot

In OOH News By M4G Bureau - February 28, 2019

The recently developed bus depot at Ahmedabad has been tendered for the 1st time

HUL, Ogilvy set sail on river cleanliness drive at Kumbh

In Campaigns By M4G Bureau - February 28, 2019

Along with Ogilvy, the brand has come up with a unique concept called ‘Swachhata Ki Sawari’ for continuous cleaning of the river

Kansai Nerolac honours Maha Kumbh through art

In Campaigns By M4G Bureau - February 27, 2019

The brand’s 104 feet mural on the building facade is meant to be a homage to saints, sadhus and pilgrims visiting the Kumbh Mela

UK OOH reports strong growth of 8.1% in Q4 of 2018

In Research By M4G Bureau - February 26, 2019

Digital accounted for 53% of the total Out of Home revenues, according to the report by trade body Outsmart

Airport privatisation enters new phase as Adani Group wins bids to operate 5 airports

In OOH News By Rajiv Raghunath - February 26, 2019

With the large quantum of investments that will go into these airports, the infrastructure and services will be greatly augmented; in the medium to long term, that will augur well for the airport advertising business

oOh!media delivers double-digit organic revenue growth

In OOH News By M4G Bureau - February 25, 2019

Organic revenue increased by 10% to $416.8 million; the strong contribution from the Commute business, which was acquired on 28 September 2018, resulted in total revenue increasing by 27% to $482.6 million