Transit media is integral to OOH plans

In OOH News By M4G Bureau - March 06, 2019

Specialist agency heads Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport India; Dipankar Sanyal, CEO, Platinum Media weigh in on ‘How transit media can be a key part of OOH plans’

Van Heusen to tap OOH to promote new bags line

In OOH News By M4G Bureau - March 06, 2019

The brand has signed on Bollywood actor Jacqueline Fernandez as the brand ambassador to promote its VH Bag for women debuting shortly

Transit media has huge potential

In OOH News By Ria Banerjee - March 06, 2019

Amit Kapoor, MD, US Advertising highlighted the evolution of media and the factors that made it powerful at the first Transit Media Talks Conference held in Mumbai on February 28th

90% of transit media printing is on PVC using solvent inks: Vitesh Sharma

In OOH Solutions By Bhawana Anand - March 04, 2019

Vitesh Sharma, Country Head, HP Sign & Display spoke about the need to adopt green printing solutions by the transit media industry

Engagement, data & uniformity must for transit growth: Deepak Saluja

In OOH News By Bhawana Anand - March 04, 2019

Deepak Saluja, Executive VP- Marketing, UTI highlighted the factors that could drive higher adoption of transit medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th

1st Transit Media Talks Conference underscores the huge business potential of transit media across India

In OOH News By M4G Bureau - March 02, 2019

The conference touched upon different dimensions of transit media business, from consumer-centricity in communications, innovative design, green solutions and audience metrics to brand perspectives on using this media, media owners’ experience of investing in transit formats and media buyers’ approach to planning for transit media advertising

BMTC floats exclusive short-term ad rights for 200 Volvo buses

In OOH News By Ria Banerjee - March 01, 2019

The contract will be awarded for a period of five years

1st Transit Media Talks Conference in Mumbai today

In OOH News By M4G Bureau - February 28, 2019

Focus on how transit media is a powerful vehicle for ‘Influencing an India on the Go’

Chitra OOH bags ad rights for Geeta Mandir bus depot

In OOH News By M4G Bureau - February 28, 2019

The recently developed bus depot at Ahmedabad has been tendered for the 1st time

HUL, Ogilvy set sail on river cleanliness drive at Kumbh

In Campaigns By M4G Bureau - February 28, 2019

Along with Ogilvy, the brand has come up with a unique concept called ‘Swachhata Ki Sawari’ for continuous cleaning of the river