Wayfair rides high on a Limo to woo shoppers

In Campaigns By M4G Bureau - April 12, 2019

The Ecommerce brand takes its special online offers on the road to surprise & delight customers in Nashville, Tennessee, Jacksonville, Florida and Dallas-Ft. Worth, Texas

Punjab OOH set for political campaign splash

In OOH News By Bhawana Anand - April 10, 2019

The Chief Electoral Officer of Punjab has recommended the use of eco -friendly material for promotions, though PVC continues to be the choice due to cost and availability issues

Apple & MCDonald’s ranked top advertisers in OAAA MegaBrands 2018 report

In Research By M4G Bureau - April 10, 2019

“Major tech brands are using big screens in the real world to direct consumers to the smaller screens from which they operate,” said OAAA’s CMO Stephen Freitas

It’s all wall paintings rather than hoardings in West Bengal

In OOH News By Ria Banerjee - April 08, 2019

Political parties in West Bengal cut down on hoardings and other large formats due to the ECI recommendation on less usage of PVC for election campaigning this year

OOH ad sales grew by +8.5% in US in 2018: Magna report

In Research By M4G Bureau - April 08, 2019

The report shows that OOH is the only linear media type to experience consistent organic revenue growth

Matching music and mood- Spotify’s new campaign is hyper – localised for better audience engagement

In Gallery By - April 04, 2019

The new campaign 'There's A Playlist For That' includes more than 500 creatives across outdoor hoardings & digital banners targeting to the growing millennial user base

Indian Railway divisions invite advertising tenders

In OOH News By M4G Bureau - April 04, 2019

The advertising contracts will be awarded for different periods

A fitting reply to terrorists: BJP’s new campaign narrative

In Campaigns By Bhawana Anand - April 04, 2019

The campaign mainly uses large formats and is visible on all prime locations of each city

‘Constant ideation is vital’ : Tarun Mehrotra

In Viewpoints By Bhawana Anand - April 04, 2019

Tarun Mehrotra, Chief Service Officer & National Head -Marketing and Sales, Tata Housing Development Company, shares the company’s OOH strategy

Talon launches smart solutions centric global network

In OOH News By M4G Bureau - April 03, 2019

With its new global OOH network that links 20 offices across 75+ markets, and ‘Plexus’ its new dedicate resource ‘Latitude’, Talon looks at consolidating its smart, innovation-led client solutions