Results For "UP"
2166 News Found
Elections to raise advertising growth this year: GroupM
In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - February 12, 2014
Advertising by political parties if excluded, overall ad growth for industry will stand at 9%
Necessity drives innovation
In Viewpoints By M4G Bureau - February 10, 2014
Avinav Chaubey, AGM-Marketing, Muthoot Group on how the OOH comes in handy to connect with a localized audience.
'OOH should highlight value-added services'
In Viewpoints By M4G Bureau - February 07, 2014
The creative of any outdoor essentially should be developed depending upon the respective TG, says Dibakar Dutta, Regional Head, Business Banking (Cluster) - Consumer Assets, ING Vysya, in a chat with Outdoor Asia on the role of the OOH media in the brand's marketing plans.
'Contextual communication is the key in OOH'
In Viewpoints By M4G Bureau - February 07, 2014
Ajay Kakar, Chief Marketing Officer - Financial Services, Aditya Birla Group, Â on how the OOH media can deliver results for a banking and financial brand.
Laqshya Media kicks off Live Experiences wing
In OOH News By VJ Media Bureau - February 06, 2014
Headed by Navneeth Mohan, the new wing focuses on creating new, delightful and unforgettable brand and consumer experiences.
Tupperware taps officer goers
In OOH News By Bhawana Anand - February 05, 2014
Tupperware targets working audience for their new product and engages with various on-ground activities.  Â
Vodafone's Zumi's steal the show in Indore
In OOH News By VJ Media Bureau - February 04, 2014
Animated and lit up hoardings featuring the brand's popular Zumi's promote the brand's internet plan in the city.
'We just need a tipping point to be creative'
In Viewpoints By M4G Bureau - February 04, 2014
In the midst of the collective push towards larger than life, is the OOH industry losing out on original creative thinking? Why are there so less of the likes of Amul and Economist, brands who in their own ways trail-blazed creativity in OOH? Aneil Deepak, also known as Andee, Head - Ideas & Planning, DDB Mudra Group, in a chat with Outdoor Asia answers some of these questions and more in the context of creativity in OOH.
Cartoon Network's super fun event with Super Toons
In Campaigns By Bhawana Anand - January 22, 2014
with an aim to create a personal connect with kids, the channel organized"Toon Cricketâ€, their on-ground property, in a larger-than-life manner.
'Put up the sites on time'
In Viewpoints By M4G Bureau - January 21, 2014
Surinder Rana, Head -- Corporate Advertising, Shakti Bhog, in a chat with Outdoor Asia tells why the band plans to increase the spend on OOH advertising while sharing the challenges involved in the medium…