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Home » OOH News » Laqshya Media kicks off Live Experiences wing

Laqshya Media kicks off Live Experiences wing

By VJ Media Bureau - February 06, 2014

Headed by Navneeth Mohan, the new wing focuses on creating new, delightful and unforgettable brand and consumer experiences.

Laqshya Media Group has launched Laqshya Live Experiences (LLE) which is aimed at creating new consumer engagement designs and experiences. The new wing will be headed by Navneeth Mohan, who has experience of almost 15 years in experiential marketing. He has had fruitful stints at Encompass, BIG Live, Reliance Broadcast and E18 - A Division of Network18 Media & Investments Limited where he spearheaded overall operations as the COO.

Laqshya Live Experiences has been launched as part of the Laqshya Media Group and adds a whole new dimension to the portfolio of services they offer. Operating out of three key offices in Mumbai, Delhi and Bangalore and with Laqshya Media Group offices in 20 other cities gives LLE tremendous reach, operational strength and access in any market in the country today. The core focus at LLE will be the product offering which is crucial to creating a unique and memorable experience for any consumer today. A significant part of this includes integration of the experiential marketing services with the existing strengths of the Laqshya Media Group that include outdoor media assets, solutions, advertising and digital thereby making the offering a lot more valuable to clients. With this vision in mind, Laqshya Live Experiences offers diverse and rich staff skills spread across account management, operations and technical expertise, creative and design, in addition to the finance, IT, HR and other mandatory departments required in an agency in the industry today.

Commenting on the launch of Laqshya Live Experiences, Alok Jalan, Managing Director, Laqshya Media Group, said, "In today's rapidly changing world, where all brands want to engage with consumers continuously and innovatively, we wanted to integrate the power of OOH with experiential marketing services and digital media in order to create a compelling proposition for marketers. Laqshya Live Experiences is our first step in that direction.”

Commenting on launch of Laqshya Live Experiences, Navneeth Mohan, CEO, Laqshya Live Experiences, said, "This is probably the fastest and most efficient change management that the industry has ever witnessed. I have always believed that the basic building blocks for any successful business are its clients, people and supply chain partners, everything is built around this and people become the core that connect all the dots. I'm really proud to be a part of a team that stuck together during this change. The last quarter of 2013 was one of the most challenging ones we faced but also one of the most successful ones with some of our most spectacular work so far. We managed more than 45 shows panning across 20 cities for clients ranging from Media and Entertainment, Real Estate, Finance, Service Industry, Information Technology, Education, Hospitality and many more. This wouldn't have been possible without the support and encouragement extended by our clients and our supply chain partners across the country and more so the champion team that rallied together, so the credit for this success goes to them.”
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