Vizeum wins media mandate for Bauli India

In OOH News By M4G Bureau - August 21, 2017

As part of the mandate, Vizeum’s scope of work for its latest client will range across TV, print, radio, OOH, digital & activations

Vyoma Media becomes member of DPAA

In OOH News By M4G Bureau - June 30, 2017

As a leader in OOH technology and monitoring, Vyoma has much to contribute to our collective efforts to grow the DOOH sector, says Barry Frey, President & CEO of DPAA

Vodafone reinforces social connect with mini pocket cards during Ramzan

In Campaigns By Bhawana Anand - June 14, 2017

The pocket card is being distributed through retailers, Vodafone stores, and mosques. Vodafone is also organising Iftar parties for the retailers to ensure maximum campaign reach.

DOOH is here to stay and grow: research report

In Digital OOH By VJ Media Bureau - December 13, 2016

The Asia-Pacific market for DOOH advertising will be one of the fastest growing, attributed to the expected increase in the GDP in this region and increase in the ad spending

Jitendra Chauhan, Parag Desai to address 1st Gujarat Talks OOH Conference on Dec 16

In OOH News By VJ Media Bureau - December 12, 2016

Jitendra Chauhan, Chairman & Managing Director, JadeBlue Lifestyle India Ltd, will deliver the inaugural address on the theme'How OOH industry can contribute to Gujarat's sustained growth & development', and Parag Desai, Executive Director, Sales & Marketing, Wagh Bakri Tea Group, will speak on the theme'In what ways can OOH influence consumer behaviour & preferences in the FMCG space'

LG steps forward in making India cleaner

In OOH News By Satarupa Chakraborty - August 22, 2016

Consumer durables major LG India, in a unique outdoor activation, involved all LG outlets and their employees to contribute towards cleaner surroundings as their contribution in"Swachh Bharat Abhiyaan”

Tata Salt and Dalda contribute to Rathayatra pilgrimage in Odisha

In Campaigns By Satarupa Chakraborty - July 22, 2016

Tata Salt came up with the idea of energy popsicles for devotees and Dalda offered better glimpse of the deity along with branded Prasad containers etc at the fabled Ratha Yatra celebration in Odisha.

DMRC to offer more space and scope to OOH

In OOH News By Satarupa Chakraborty - April 05, 2016

With two more lines and new-age automated trains being added to its inventory, DMRC is likely to evolve as a larger playground for OOH. The ongoing consumers' survey will also contribute to that.

Fevicol Marine's strong statement during Ganesh Chaturthi

In OOH News By VJ Media Bureau - October 26, 2015

Pidilite's Fevicol Marine branded life jackets were distributed to the volunteers who take the responsibility for immersing idols of Lord Ganesh in the sea.

White label ATM marketing opens up new OOH avenues: Anurag Nigam

In OOH News By VJ Media Bureau - July 28, 2015

Anurag Nigam, Vice President & Chief of Operations, Tata Communication Payment Solutions Ltd, presented the concept of outsourced ATMs while addressing a session on the theme'How emerging media can contribute to OOH growth'