2nd South India Talks OOH Conference inaugurated, knowledge sessions underway

In OOH News By Neelambari Kakaraparthi - February 02, 2024

Focus on factors that contribute to doubling OOH business in the region

Rishabh Pant bats for Iodex UltraGel+

In Campaigns By Amrit Mishra - January 29, 2024

The campaign amplifies the odour-less attribute of the pain-relieving gel product

Saudi Arabia’s AlArabia Outdoor Advertising, SCAI alliance to establish, operate billboards in Riyadh

In OOH News By M4G Bureau - October 27, 2023

The project will harness AI, other advanced techniques to deliver an innovative digital advertising industry that contributes to improving the urban landscape of the city within the framework of Vision 2030 goals.

Airport media: Wings of change

In OOH News By Aayush Mohanan - June 08, 2023

Increasing domestic and international passenger traffic, modernisation of airport infrastructure, rise of Tier 2 cities as new growth centres, and promotion of the UDAN scheme have all contributed to the creation and strengthening of an airport media ecosystem in India that is destined to deliver great dividends to all the participating stakeholders.

Xtreme Media’s Earth Series: Energy-efficient, cost-effective outdoor LED display

In OOH Solutions By - March 21, 2023

Sanket Rambhia, MD and CEO, Xtreme Media, highlights the key attributes of this offering.

The ‘Goodness of Yogurt’ a delicious spread on OOH

In Campaigns By M4G Bureau - March 03, 2023

Actor Varun Dhawan exudes the brand’s energetic attributes in the creative

JCDecaux in partnership with UNDP to support UN Joint Sustainable Development Goals Fund, underlining its role as a sustainable media

In OOH News By M4G Bureau - January 25, 2023

“JCDecaux has supported major causes for a number of years globally and currently contributes to the promotion of 14 of the 17 SDGs,” says Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux

Xperia Group crafts ‘miracle billboard’ as a tribute to Zomato delivery staff

In Campaigns By M4G Bureau - December 27, 2022

The innovation was created on a billboard at Galleria Market, Gurugram

‘Eflag is a powerful AI platform that transforms any normal CCTV camera into a video analytics engine’

In Digital OOH By - November 22, 2022

Syed Haseeb Arfath, Chief Technology Officer of Signpost India delineates the attributes of the company’s pioneering Eflag video analytics-based campaign exposure mapping system.

‘Ad spends likely to get double digit boost as festive cheer returns’

In OOH News By Rajiv Raghunath - October 19, 2022

Transit & DOOH media expansion, DOOH innovations, and the general uptick in consumer confidence will all contribute to sustained OOH growth, states Imtiyaz Vilatra, Managing Director, Posterscope India.