The pocket card is being distributed through retailers, Vodafone stores, and mosques. Vodafone is also organising Iftar parties for the retailers to ensure maximum campaign reach.
In furthering its social connect with consumers, Vodafone is reaching out to the audiences in the Ramzan month with mini pocket cards that mention the prayer timings for Ramzan, prayers for Sehari and Iftar. The pocket card also mentions special Ramzan offers under its ‘Unlimited Sharing and Unlimited Caring’ campaign. The brand believes that since it is a prayer card people will keep it safe and refer to it at regular intervals, generating strong recall value.
The idea of the pocket card was to make it convenient for people to carry it around. The pocket card is being distributed through retailers, Vodafone stores, and mosques. Vodafone is also organising Iftar parties for the retailers to ensure maximum campaign reach.
