Van Heusen activates customer engagement at Mumbai Airport

In Campaigns By M4G Bureau - November 13, 2019

The brand was able to spread awareness about their category as well as educate travellers about their affordable trendy outerwear

Global ad investment forecast to grow 6% to $656 billion in 2020

In Research By M4G Bureau - October 30, 2019

Internet is the fastest growing ad medium in each sector except technology & electronics, where out of home (OOH) is set to rise fastest at 11.4%, says WARC Report

NBA comes to India and DDB Mudra isn’t holding back on the branding

In Gallery By - October 01, 2019

#NBAInMyBackyard outdoor campaign trends from the Gateway of India to social media

Mumbai gears up for NBA pre-season match

In Campaigns By Pray Jani - October 01, 2019

#NBAInMyBackyard outdoor campaign trends from the Gateway of India to social media

'OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani

In Gallery By - September 03, 2019

Ashish Pherwani Partner – Media and Entertainment, EY India talks about the media trends that the course for the future of OOH industry

‘Programmatic is growing strongly in China’

In Viewpoints By Rajiv Raghunath - July 31, 2019

Doug Pearce, CEO, Doohken Network, Shanghai talks about the DOOH business trends in China and the initiative to build China's first platform of prime location digital advertising sites

Indian OOH industry must take lead in Programmatic, urges Mathew Dearden

In OOH News By Pray Jani - July 29, 2019

Independent Global OOH Consultant urged the Indian OOH industry to lead in matters that have been missing in the DOOH space worldwide

'OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani

In OOH News By Pray Jani - July 27, 2019

Ashish Pherwani Partner – Media and Entertainment, EY India talks about the media trends that the course for the future of OOH industry

EY India M&E head Ashish Pherwani to speak at OAC 2019

In OOH News By M4G Bureau - June 14, 2019

Ashish will be addressing the Convention on theme of ‘What emerging media trends foretell for OOH’

Global OOH leader Matthew Dearden to address OAC 2019

In OOH News By M4G Bureau - June 13, 2019

Matthew Dearden will be addressing the Outdoor Advertising Convention (OAC) on the theme 'The Global OOH trends -- key takeaways for Indian OOH business’