Amira joins the festivity to connect with consumers

In OOH News By Nabamita Chatterjee - October 21, 2014

More than 1,000 kg of Amira rice were used in the preparation of biryani which was offered to over 1,00,000 pandal visitors in Ballygunge, Kolkata

Havas Media India wins integrated media duties of Assetz

In OOH News By Bhawana Anand - October 21, 2014

With a deep understanding of the real estate market, Havas Media Bangalore office will handle the integrated media duties for Assetz estimated at around Rs 15 crore, including OOH activities

Brandstand - zeroing in on OOH audiences

In OOH News By Bhawana Anand - October 21, 2014

Destination-based marketing and promotion delivers tangible results to advertising brands; Brandstand is at the forefront of such activities

Vivel spreads love for the elderly during Durga Puja

In OOH News By Nabamita Chatterjee - October 20, 2014

The on-ground campaign Vivel Pujo Love executed by MOMS, aimed to celebrate Bengal's biggest festive season by spreading the love among the elderly.

Parle connects with audience through Durga Puja

In OOH News By Nabamita Chatterjee - October 20, 2014

Over three lakh Parle biscuits and five thousand candy replicas adorned the Parle Bosepukur Sitala Mandir Pandal in Kolkata.

Mattel Toys creates impact with larger-than-life display of Hot Wheels

In OOH News By Nabamita Chatterjee - October 20, 2014

Hyperspace developed the idea of converting a real car into a Hot Wheels car by giving it a powerful visual impact.

Giving wings to India's first Red Bull Flugtag

In OOH News By VJ Media Bureau - October 20, 2014

The five-month long campaign was created to promote India's first Red Bull Flugtag, where all elements were centered on the theme - School of Indian Physics. Executed by 22feet Tribal Worldwide, the campaign received phenomenal response on social media platforms and at the event too.

Arun Sign acquired around 6 lakh sq. ft. branding area for Durga Puja

In OOH News By Nabamita Chatterjee - October 17, 2014

The media owner rolled out outdoor advertising campaigns through various formats which included island branding, flyover branding, zone branding, high rise led cut outs, big facades, arch gates, backlit pillars, drop downs, pandal branding, frame banners, etc.

OLX talks about users' success stories through OOH

In Campaigns By Bhawana Anand - October 17, 2014

For the campaign nine OLX users narrated their success stories, which were displayed on the outdoor properties across Bangalore. This also reached a larger audience via user's social media pages

Dollar creates 360 degree outdoor during Durga Puja

In Campaigns By Nabamita Chatterjee - October 17, 2014

The leading innerwear brand worked with MOMS (Madison Outdoor Media Solution Pvt.Ltd.) for the OOH executions along with local vendors to create high recall value for the brand during the festive season.