Lava'mesmerizes' the metros

In Campaigns By Jubilee Cardozo - November 06, 2014

After emerging as India's most promising brand and its stint in attempting to break the world record of longest self-photographs (selfie) relay chain, Lava International Ltd, has come out with an innovative out-of-home campaign at select premium sites in major cities and metros.

Havas Media Group India wins integrated media duties for OCM India

In OOH News By VJ Media Bureau - November 05, 2014

Brand believes that new brand positioning and the identity of OCM is crucial to the forward path of the brand

Jim Beam's guitar grabs eyeballs at Underground night club

In OOH News By Nabamita Chatterjee - November 05, 2014

The signage for the famous liquor brand has been designed with an aim to develop the location as a landmark for the brand.

Vodafone Red rolls out innovations in Odisha

In OOH News By Nabamita Chatterjee - November 04, 2014

Vodafone Odisha Circle believes that without using outdoor media as one of their display tool, no brand can achieve 100 per cent reach among their TG.

Tupperware captures audience through mall activation

In OOH News By VJ Media Bureau - November 04, 2014

In association with DDB MudraMax-Experiential, the brand opted for an on-ground activation at various malls to promote the festive range and reinforce the idea of Tupperware gifts for every season.

Prakash Arts launches state-of-the-art FOB, air-conditioned bqs in Hyderabad

In OOH News By Rajiv Raghunath - November 04, 2014

The OOH major has developed these properties on the Gachibowli Road in the Cyberabad area of Hyderabad on BOT basis; K T Rama Rao, Minister of Panchayath Raj and IT, Government of Telangana, inaugurated the FOB and bqs on November 3rd, 2014

Armour Station TV launches its channel at 3 new railway stations

In OOH News By VJ Media Bureau - November 03, 2014

With the addition of the new stations, the service is now available at eight of the busiest railway stations in India including Mumbai CST, Mumbai Central, Pune, Ahmedabad, Bangalore, Chennai Central, Chennai Egmore and Delhi (Hazrat Nizamuddin).

Amar Ujala launches OOH wing Autdoors

In OOH News By VJ Media Bureau - November 03, 2014

One of the oldest publication brands in the country, Amar Ujala understands the emerging necessity of OOH advertising platform in the industry and aims to provide 360 degree advertising solution to their clients through'Autdoors'.

Bisleri brings in Urzza through OOH

In OOH News By Jubilee Cardozo - November 03, 2014

The leading packaged drinking water brand introduced its energy drink'Urzaa' through a 21-day OOH campaign in Mumbai and Gujarat.

Hiland takes its residential project outdoors

In OOH News By Nabamita Chatterjee - November 03, 2014

The real estate developer used various OOH formats across West Bengal including front lit, non lit and back lit hoardings, LED boards, unipoles, pillars and mobile vans among others to promote its latest residential project - Hiland Greens Phase II .