Kerala govt set to frame new OOH regulatory policies

In OOH News By Ria Banerjee - July 08, 2019

The new policy, framed in association with NATPAC, LSGD and Transport Department of the Government of Kerala, will be released in the next three months

ExxonMobil takes AR driven cricket challenge to 15 cities

In OOH News By M4G Bureau - July 05, 2019

As part of the activation, 19 branded vans with AR enabled digital screens will be doing the rounds across 15 cities till July 7, 2019

‘Digital is beautiful and with so many possibilities’

In Viewpoints By Rajiv Raghunath - July 04, 2019

Dooha-media is a Qatari company specialised in DOOH advertising and in-mall campaigns. This technology-driven firm offers a variety of digital and traditional media assets in different locations in Qatar

Selvel One Group strengthens LED display solution business

In Digital OOH By Ria Banerjee - July 03, 2019

A giant 40ftX20ft LED screen has been installed inside Salt Lake stadium, Kolkata to showcase sports live updates and advertising

Xaar launches 1201 printhead in d.gen hybrid printer

In OOH Solutions By M4G Bureau - May 30, 2019

Xaar 1201’s Thin Film Piezo Silicon MEMS technology is capable of jetting a range of relevant fluids (EcoSolvent, UV-curable and Aqueous) for wide-format graphics, direct-to-garment and textile applications

Publicis Media India appoints Roopesh Pujari as Head Of Technology

In OOH News By M4G Bureau - April 22, 2019

Roopesh Pujari comes with over 22 years of leadership experience in technology cutting across sectors such as BFSI, Manufacturing, Consulting, Publishing, Aviation/Airlines and Healthcare and including multiple Fortune 500 customers across the globe

PMK wears campaign message on its sleeve, literally!

In Digital OOH By M4G Bureau - March 27, 2019

Executed by BCC Marcom, the 3-D Holographic technology amplifies the election pitch of Pattali Makkal Katchi (PMK) party

Christie launches Christie MicroTiles LED

In OOH Solutions By M4G Bureau - February 06, 2019

The launch marks the arrival of the next transformative technology platform

Skycom India invests in IR technology

In Digital OOH By M4G Bureau - January 28, 2019

The technology will help generate ROI reports for clients by capturing data regarding retina movement, attention span, etc of viewers of the digital ad screens

‘New-age data driven metrics will the game-changer’

In Viewpoints By Rajiv Raghunath - January 25, 2019

Rachana Lokhande, CEO, Kinetic India asserts that Transit, Technology and Data are the OOH growth drivers