Results For "Technology"
172 News Found
‘Pricing , measurement, maintenance & technology key to higher spends on OOH’
In Viewpoints By N Jayalakshmi - October 07, 2021
In an exclusive interaction with Media4Growth, Vaishali Sharma, Marketing Head - SONY SAB, talks about the brand’s approach to the Out-Of-Home medium as a marketing tool and the challenges therein.
‘We need to back our OOH approach with technology’
In Viewpoints By N Jayalakshmi - October 05, 2021
Y S Guleria – Director, Sales & Marketing, Honda Motorcycle & Scooter India, talks about the brand’s approach to OOH. Presented here are excerpts from the conversation.
Wrap2Earn revs up the growth engine with technology accelerator
In OOH News By Rajiv Raghunath - August 19, 2021
Elmer Dsilva, Founder & CEO of Wrap2Earn talks about the company’s business approach in the cab branding space.
‘The New Normal enhances OOH relevancy’
In Viewpoints By Rajiv Raghunath - August 03, 2021
Haresh Nayak, Group MD, Posterscope South Asia & President, Posterscope APAC shares his perspectives on the New Normal that is influencing OOH business, increasing role of technology, and prospects for programmatic OOH/DOOH, in an interview with Rajiv Raghunath
Fairprice Group’s Kopitiam deploys Moving Walls audience metrics for food court advertising in Singapore
In Digital OOH By Rajiv Raghunath - July 29, 2021
This initiative is part of the Association of Advertising and Marketing Singapore (AAMS) move to champion industry-wide regional Outernet media measurement using Moving Walls' technology.
‘Strong focus on people, data, technology key to sustained business success’
Farhan Khan, CEO of Brainchild Communications Pakistan, affiliated to Starcom Pakistan, talks about the media agency’s spectacular rise to the top in the latest RECMA media agency ranking in an interview with Rajiv Raghunath.
imageHOLDERS launch touchless kiosk powered by Ultraleap technology
In Digital OOH By Rajiv Raghunath - July 16, 2021
This non-touch approach reduces the risk of spreading germs and bacteria build up at a self-service kiosk
MyHoardings partners with NT Technology for programmatic services
In Digital OOH By M4G Bureau - July 01, 2021
The tie-up will enable MyHoardings to help their clients in designing proposal and strategy as per their targeted needs, and provide real-time tracking and metrics to monitor and review campaign performance.
OMIG pilots test best use of location data for securing superior campaign ROI
In Digital OOH By Rajiv Raghunath - May 07, 2021
OMIG is executing campaigns using cutting edge location media technology for pre-campaign planning, in-flight analytics, dynamic contents serving and post-campaign reporting.