How well do you know your client’s customer? The moot question for signage companies

In Research By N Jayalakshmi - April 20, 2020

We are living in an age when technology, environmental concerns, health safety awareness and information surfeit, all converge to redefine consumer expectations. Successful businesses are those that can factor in all of these and accordingly serve their customers better. This means being constantly cued into key market trends. For print service providers (PSPs), it means knowing what their clients’ customers want and staying updated on the latest printing industry/market trends. Here’s how. Read on…

Harkness Screens to provide essential safety gears for frontline workers

In OOH News By M4G Bureau - April 07, 2020

The leading screen technology company is working closely with health ministry across multiple states to connect with hospitals and quarantine centres

Digital display solution providers hopeful of a quick turnaround post lockdown

In OOH Solutions By Bhawana Anand - April 06, 2020

Indigenous manufacturing will likely get a boost; govt could float more tenders for digital display installations

Voice Dialogue Marketing- Did you hear about it?

In OOH News By Pray Jani - March 20, 2020

Audio ads, one of the oldest mode of communications, is adorning a new avatar and finding relevance in marketing with improved technology and quality

Arrow install Efi-Vutek GS3200 at Octopus Advertising

In OOH Solutions By Pray Jani - March 12, 2020

We consciously decided to buy efi-VUTEk technology from Arrow Digital because of their after-sale support, says Octopus Advertising

Moving Walls brings on board Omar Shaari as CEO of Location Media Exchange (LMX)

In OOH News By M4G Bureau - March 09, 2020

Omar’s role is to accelerate the adoption of technology and data-driven outdoor media solutions in the Malaysian market

OMD records best net biz performance in 2019: COMvergence report

In Digital OOH By M4G Bureau - February 26, 2020

Talent, technology and process drive growth and retention, earns OMD second consecutive Global Agency of the Year title

‘Collaboration is key to growth’

In Viewpoints By Bhawana Anand - January 06, 2020

Agam Chaudhary, CMO of Digitalabs highlights the growing influence of technology on brand communication, and the need for different media channels to collaborate. Edited excerpts:

Osel Technology installs 1st LED Manufacturing unit in India

In OOH Solutions By Bhawana Anand - January 02, 2020

The manufacturing unit is expected to reduce the importing cost of LED Display hardware from the abroad

Top Trends for Outdoor Advertising in 2020 by Moving Walls

In OOH News By M4G Bureau - December 24, 2019

Singapore-headquartered global advertising technology company lists down top trends that will redefine OOH advertising in the upcoming year