RB joins NDTV to drive'Swachh India' goals

In OOH News By M4G Bureau - April 25, 2017

RB in partnership with campaign ambassador Amitabh Bachchan and NDTV has kicked off the 4th year of NDTV - Dettol Banega Swachh India campaign with #Mere10Guz activation

UK start-up firm Lightvert's Echo System to revolutionise ad displays

In Digital OOH By M4G Bureau - March 09, 2017

The company has developed the Echo system, a persistence of vision display technology that temporarily prints an image directly on to the viewer's retina. Images are generated using a single vertical line of light, so do not exist in reality.

Varun Dhawan to sport Lux Cozi in the outdoor

In OOH News By Nabamita Chatterjee - February 07, 2017

The brand is now launching a 360 degree marketing campaign. Outdoor advertising featuring Varun Dhawan sporting Lux Cozi vests are coming up in major markets, which will be followed by aggressive print and TV advertising.

Aprilia SR 150 goes loud on OOH

In Campaigns By Nabamita Chatterjee - September 01, 2016

Soho Square, Mumbai, has created an integrated campaign involving TV, print and outdoor communication for the launch of Aprilia SR 150.

Airtel's 3D holographic promotion with Kabali shakes up the industry!

In Campaigns By Daya Kingston - August 17, 2016

The van toured 40 theatres, two beaches and 20 hotspots in Tamil Nadu and attracted a huge crowd which gave them good mileage. The innovation garnered attention from national and international media such as the BBC, CNN-IBN, NDTV and others.

Sony SAB TV show brings twitter to OOH

In Campaigns By Satarupa Chakraborty - July 27, 2016

Combining digital with OOH in the most innovative way, Kinetic executes an OOH campaign with twitter interaction at vantage sites in Mumbai for Sab TV's show Y.A.R.O.

MTV India's Next Top Model Season 2 goes big on outdoor

In Campaigns By Nibedita Saha - July 18, 2016

Bright Outdoor Media executed this out-of-home campaign for MTV\'s popular show India's Next Top Model Season 2

Neo@Ogilvy appoints Deepankar Kapoor as Head of Strategy for India

In OOH News By Nabamita Chatterjee - June 14, 2016

Deepankar joins Neo@Ogilvy from Havas Media where he was leading the digital strategy function while working with brands such as Star TV, Sun Pharmaceuticals, LG, Amway, Xolo, Clovia among others.

Streettalk executes TVS Tyre's celeb OOH campaign

In Campaigns By Satarupa Chakraborty - May 12, 2016

Streettalk executes TVS Tyre's multi-city OOH campaign across several formats.

DDB Mudra Group appoints Tarun Nigam as Executive VP, DDB MudraMax-Media

In OOH News By Nabamita Chatterjee - April 14, 2016

Tarun has two decades of experience at profound organizations and as an entrepreneur, and as CEO & Co-Founder of PM Media Solutions & COO of Graphisads. Tarun's earlier stints include UTV, GroupM, Starcom MediaVest and Vivaki Partnership Unit.