MTV India's Next Top Model Season 2 goes big on outdoor

MTV, to promote their new show'India's Next Top Model season 2' has rolled out an eye catchy out-of-home campaign in Mumbai featuring Lisa Hydon, Dabboo Ratnani, Anusha Dandekar and Neeraj Gaba as the judges of the show. Bright Outdoor Media executed this OOH activity which commenced from 6th July for a period of 10 days.

Targeting the  right audience for the show, Bright Outdoor has tried to cover the busy stretches of the city like WEH (The Western Express Highway) which is also one of the longest road from Bandra to Dahisar connecting the northern limits of the city. This location has been meticulously chosen because through the highway hoardings it will catch more eyeballs and add greater mileage to the programme. Also roads like Link Road, SV Road, Juhu and such are selected to extend the reach of the out-of-home campaign.