Campaigns
Tanishq goes loud with its’Queen of Hearts’ collection
Tanishq displayed their awe inspiring regal collection on hoardings across six cities, which was executed by Laqshya Group.

The key agenda to uplift the campaign was to create the brand quotient among the uber rich women. The campaign features Deepika Padukone wearing the stunning collections from Tanishq. The Laqshya team chose all the major arterial routes to reach their TG and to make the campaign more effective.
Commenting about the opportunity to be associated with this brand, Naresh Bhandari, Sr. Vice President, Laqshya Solutions said, “We are delighted to have worked with Tanishq. It is a great brand to be associated with, but more importantly, they are a great client to work with. I am thrilled that the team has presented a very impactful media plan, where the impact says it all.” The challenge was to reinforce the brand along with its royal imagery so, the media the agency suggested were outsized units which was meant to create a lasting impact.