"Moving, interactive hoardings can spur more innovations"

In Viewpoints By M4G Bureau - November 22, 2016

Hyundai is a highly visible brand on premium and strategically located media at airports and malls. The brand also uses interesting augmented-reality based activations time to time. Puneet Anand, General Manager & Group Head - Marketing, Hyundai Motor India Limited, shares his thoughts on how the brand perceives outdoor advertising.

VLCC rolls out campaign in Delhi, Hyderabad

In Campaigns By VJ Media Bureau - July 30, 2015

Beauty and wellness conglomerate VLCC rolled out an OOH campaign in Delhi and Hyderabad using TDI Media Services network.

Adventure Island splashes displays at 8 Delhi Metro stations

In Campaigns By VJ Media Bureau - May 25, 2015

TDI International has executed the transit media campaign

TDI facilitates seamless online booking of sites at Cochin Airport

In OOH News By VJ Media Bureau - April 13, 2015

The agency has created a separate web page on media at the airport providing details of every site, such as, layout, display size, display type, location, and other description.

TDI showcases'Fast & Furious' movie posters at 16 Delhi Metro stations

In Campaigns By VJ Media Bureau - April 07, 2015

TDI has promoted the movie at 16 DMRC stations on Red & Blue Lines

TDI International India bullish on DMRC media

In OOH News By Bhawana Anand - January 05, 2015

Starting with ad rights on the DMRC Red Line, TDI International India has gone on to hold rights on three different lines. The firm believes that the metro media will become a preferred option for advertising brands in the coming times.

DMRC Train Wrap: Profitable or Not?

In OOH News By Bhawana Anand - December 05, 2014

This entity has been profitable in terms of monetary and impact nationally and internationally, but its performance at DMRC is a big question. Outdoor Asia caught up with Delhi-based media owners to decipher the results and impact of this OOH medium.

TDI International India acquires rights on DMRC Green Line

In OOH News By VJ Media Bureau - November 24, 2014

DMRC is no longer the dark horse of advertising, says Hiyav Bajaj

Non-Metro Airports: Potentially Capable of Attracting More Brands

In OOH News By - May 26, 2014

As domestic and international traffic increases at key Tier II airports, a great number of advertising brands are likely to mark their presence in this OOH landscape

Metro Musings: Whither OOH?

In OOH News By Bhawana Anand - October 22, 2013

It has been hailed as the next big thing in terms of OOH locations to capture the TG. But the Metro in many places has yet to really emerge as the must-go destination for brands in the context of OOH advertising. Are the brands simply being cynical or is there a serious flaw with the media available here? Outdoor Asia probes the reasons behind this by talking to different media concessioners who are dealing with this property.