Contracts & Investments
TDI International India acquires rights on DMRC Green Line
DMRC is no longer the dark horse of advertising, says Hiyav Bajaj
TDI International India (P) Limited has acquired exclusive ad rights from Delhi Metro Rail Corporation (DMRC) at stations on the Green Line. The stations include Ashok Park Main, Satguru Ram Singh Marg, Punjabi Bagh, Shivaji Park, Madipur, Paschim Vihar East, Paschim Vihar West, Peeragarhi, Udyog Nagar, Surajmal Stadium, Nangloi, Nangloi Railway Station, Rajdhani Park, Mundka, MIA, Ghevra, Tikri Kala, Tikri Border, MIE, Bahadurgarh, and City Park.
Of them, MIA, Ghevra, Tikri Kala, Tikri Border, MIE, Bahadurgarh, and City Park will be operational soon.
TDI International India holds exclusive ad rights at several more DMRC stations that include Dilshad Garden, Jhilmil, Mansarover Park, Shahdara, Welcome, Seelampur, Shastri Park, Kashmere Gate, Tis Hazari, Pulbangash, Pratap Nagar, Shastri Nagar, Inderlok, Kanhaiya Nagar, Keshav Puram, Netaji Subhash Place, Kohat Enclave, Pitampura, Rohini East, Rohini West, and Rithala.
Commenting on the win, Hiyav Bajaj, Managing Director, TDI International, said: “DMRC is no longer the dark horse of advertising. It has established itself as a prominent branding platform in its own right. We are happy to be able to provide brands with a larger bag of media options where our clients can fit their branding aspiration.
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