Contracts & Investments

Pioneer Publicity holds naming rights on DMRC MG Road Station, Gurgaon

The OOH firm bagged ad rights on media assets both inside and outside the station, and branding of the station name.

Published

November 19, 2014

Leading OOH firm Pioneer Publicity Pvt Ltd, having acquired the naming rights on Delhi Metro Rail Corporation’s (DMRC) MG Road Station in Gurgaon for a period of 10 years, is now gearing up for the rollout. The firm received the letter of contract from DMRC this week

Deepak Vasudeva, Director, Pioneer Publicity, told Outdoor Asia that as per the contract the OOH firm holds ad rights on media assets both inside and outside the station, and branding of the station name. The OOH firm can also use any colour to brand the station as a whole.

Talking about the significance of the contract, Vasudeva said “this is a new territory for us and we expect to do well in this space. The station sees huge movement of people and that should of key interest to advertising brands.