Results For "Study"
71 News Found
86% audience will notice OOH ads as much or more post lockdown, says Laqshya Media Group report
In Research By M4G Bureau - April 24, 2020
An online study was conducted reaching 1104 respondents across the primary cities in India including the age group between 18 and 39, across genders and representing both NCCS A and B
Elusive young audiences like, want, trust, respond to live broadcast content on DOOH: Ocean study
In Research By Rajiv Raghunath - January 30, 2020
18 to 34-year-olds trust the authenticity of content and ads on DOOH screens more than other media channels
DOOH content followed by ads 5.1x more engaging: Ocean study
In Digital OOH By Rajiv Raghunath - September 27, 2019
Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement
‘10K-cr valuation for OOH industry is close reality’: Alok Jalan
In Gallery By - September 03, 2019
Alok Jalan along with Sai Nagesh gives hope to the OOH industry with their study of the development trajectory
OOH in media mix doubles digital media RoI: oOh! – Analytics Partners study
In Research By Rajiv Raghunath - August 29, 2019
The study cites that the combination of TV, Digital and OOH drives a 27% incremental increase on top of the RoI delivered by each of the mediums separately
‘10K-cr valuation for OOH industry is close reality’: Alok Jalan
In OOH News By Pray Jani - July 27, 2019
Alok Jalan along with Sai Nagesh gives hope to the OOH industry with their study of the development trajectory
New Ocean study unravels superior brand building power of full motion DOOH
In Research By Rajiv Raghunath - July 12, 2019
The research, conducted by Neuro-Insight for Ocean Outdoor, used brain imaging to explore the neurological impact of static and full motion DOOH displays on audiences
Dentsu launches comprehensive single source consumer study- CCS 2019
In OOH News By M4G Bureau - July 09, 2019
The latest research has been conducted across 24 cities, including tier 2 markets, and covers a sample of over 17,000 respondents representing 83 million people in urban India
Why suburban railway passengers matter to brand marketers
In Research By Bhawana Anand - June 21, 2019
A study report by Vyoma Media throws up interesting insights and observations on the suburban railway travellers
Piccadilly Lights a modern global landmark: Ocean study
In Digital OOH By Rajiv Raghunath - February 05, 2019
The prestigious brand advertising platform engages positively with audiences on an emotional level