Results For "Study"
71 News Found
Commuter purchases add up to 14% of UK’s online spends: Study
In Research By M4G Bureau - January 30, 2019
The research uncovered that 70% of commuters have made a purchase as a result of advertising seen on their journeys
Focus on safety & aesthetics, says Pimpri Chinchwad MC’s new OOH ad policy
In OOH News By Shradha Mishra - November 20, 2018
The policy drafted on the basis of a study calls for controlled use of large media to reduce clutter
New Research Shows +23% Uplift in Brand Metrics with DOOH
In Research By M4G Bureau - November 03, 2018
The 4th Space research highlights the significant impact when Full Motion Digital OOH is added to Social Media campaigns, OnDevice study reveals
‘Creative people need to study OOH in depth’
In Viewpoints By Bhawana Anand - October 22, 2018
Albert Pereira, Chief Digital Director and Co-Founder, Mio Design shares his thoughts on bringing alive OOH campaigns creatively
Pramod Bhandula makes a case study presentation on best green practices for OOH
In OOH Solutions By Swaminathan Balasubramanian - July 30, 2018
JCDecaux Advertising has been globally working projects which are friendly for the three sustainable axes – environment, social and stakeholder
Kolkata Metro exploring new ways to boost ad revenues
In OOH News By M4G Bureau - July 24, 2018
The Metro rail corporation has engaged Indian Institute of Management- Calcutta to study and come up with viable avenues for more non-fare revenue earnings
Airport advertising is an impactful influencer, says study
In Research By M4G Bureau - April 24, 2018
A consumer insights study carried out by Nielsen on behalf of Clear Channel Outdoor reports that 42% of frequent fliers take action in response to advertisements they have seen in an airport
Connected technologies creating OOH avenues in smart cities
In Research By M4G Bureau - January 24, 2018
For OOH media companies, the vital connections that matter are Machine-to-Machine (M2M) Connections, Machine-to-People (M2P) Connections & People-to-People (P2P) Connections, states a study released by OAAA
Integrated campaigns deliver best: AdReaction study
In Research By M4G Bureau - January 19, 2018
Kantar Millward Brown’s 2018 AdReaction study states that ads on all channels benefit from integration – but TV and Facebook, and TV and outdoor, are combinations that work particularly well with each other
Globally, apart from Digital, OOH is the only medium growing: GroupM study
In Research By M4G Bureau - December 05, 2017
The report states that OOH’s share of ad pie has increased from 6.1% in 2016 to 6.2% in 2017 and 6.3% in 2018 – the highest since 1993; the Indian market is positively impacted by urbanisation and rising wages resulting in strong consumer growth in financial, durables, services and retail sectors