Tri-Vision Billboard enters Guwahati with Vodafone

In OOH News By Nabamita Chatterjee - September 25, 2013

Installed by Outreach Advertising Pvt. Ltd to promote Vodafone's messages at a strategic location, the board is a first of its kind in Guwahati.

Big Bazaar's fashion splash on OOH

In OOH News By Nabamita Chatterjee - September 21, 2013

Executed by OAP(Outdoor Advertising Professionals) the'Fashion at Big Bazaar', campaign has been rolled out across different cities of West Bengal and Assam.

Delhi Outdoor body salutes soldiers with bravery awards

In OOH News By VJ Media Bureau - September 18, 2013

The initiative awarded 11 brave soldiers and the outdoor medium was utilized to create buzz about the occasion .

A Maha OOH show for KBC 7

In Campaigns By Bhawana Anand - September 10, 2013

Sony Channel's OOH promo for'Kaun Banega Crorepati's' 7th edition is all about triggering curiosity around everyday trivia and reiterate brand recall across metros and formats.

Digital OOH: What ails it?

In OOH News By Bhawana Anand - September 05, 2013

Digital as a buzz word has been doing the rounds for quite a while now in the OOH industry. And yet it has failed to take off in any meaningful way. Why? Outdoor Asia probes the different aspects and gets a discussion going . Read on

'She' is the star in this SET show on OOH

In OOH News By Bhawana Anand - August 21, 2013

Sony Television's new campaign is all about celebrating the power of women on OOH and through on-ground activities.

An OOH tribute to the unsung heroes of advertising

In OOH News By Nitya Gnanaolivu - August 05, 2013

A new campaign initiated by SSI Media P Ltd on the occasion of World Advertising Day celebrates the medium of advertising and the people behind it.

OAC 2013: Sam Balsara: Know your strength & weaknesses

In OOH News By Nabamita Chatterjee - July 06, 2013

Integrity, transparency & professionalism would ultimately help the specialist agencies to get rid of the traders' trademark in the industry.

OAC 2013: Fate of OOH on authority's hand

In OOH News By VJ Media Bureau - July 06, 2013

The session'short term tenure ke side effects' focussed on how media owners and authority should jointly discuss the tenure issues to overcome them.

OAC 2013: Sam Balsara: Know your strength & weaknesses

In OOH News By Nabamita Chatterjee - July 05, 2013

Integrity, transparency & professionalism would ultimately help the specialist agencies to get rid of the traders' trademark in the industry.