Connect with us

Media Planning & Buying

OAC 2013: Sam Balsara: Know your strength & weaknesses

Integrity, transparency & professionalism would ultimately help the specialist agencies to get rid of the traders’ trademark in the industry.

Published

on

The first day’s evening session of OAC 2013 saw an engaging presentation by Sam Balsara, CMD- MADISON WORLD discussing how specialist agencies can get rid of traders trade mark.  He mentioned the most important factors which would help the situation to come under control which according to him are: “knowing your strengths & weaknesses which would eventually facilitate the industry and according to him this could be done through the following:

  • Building knowledge base – If OOH is considered to be the chosen media,
    the fours questions need to be answered thoroughly – When, Where, How
    & Why
  • Keep the brand as focus & not the media available-understand the business compulsions of the client
  • Understanding the consumer & his media habits- today the consumer
    is much more demanding there is over communication with availability of
    multiple media, with the result that the focus is diminishing
  • OOH going beyond the traditional billboards- Use of multi-formats &
    a combination of more interactive media will engage the target
    audience.
  • Exposure, Engagement & Experience will ultimately help in moving the industry
  • Focusing on innovation to break the clutter- reasonable change has
    come in the Indian ooh industry in this regard in recent times.

Balsara said using media data tools and working collectively for the betterment of the entire outdoor industry would gradually help in shaping up more constructive work making it a win -win situation for all the concerned partners. He concluded the session by focussing on some fundamental aspects such as integrity, transparency and professionalism that would ultimately help the specialist agencies get rid of the traders-trade mark.

Advertisement

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport)  Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening
Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.