CAIT comes down heavily on Manforce for ‘derogatory’ campaign

In OOH News By - September 20, 2017

Confederation of All India Traders states “This is a clear irresponsible and immature attempt to boost sales by putting all our cultural value system at stake”

Godrej & Boyce brings Starcom Worldwide, Isobar on board as media partners

In OOH News By M4G Bureau - September 19, 2017

The business moves from incumbent Mindshare after a comprehensive process that saw participation from 8 other agencies

Jagran Engage bags exclusive media rights on Lucknow Metro network

In OOH News By Bhawana Anand - September 19, 2017

As per the 9-year contract, Jagran Engage will hold the advertising rights inside metro stations and on civil structures of elevated section from Transport Nagar station to Charbagh station covering 8.5 km.

Ayuda implements deep integration with Hivestack

In Digital OOH By M4G Bureau - September 15, 2017

Leading OOH advertising ERP company completes integration with programmatic partner enabling new revenue streams for its clients

Skechers appoints Scarecrow Communications for creative exertion

In OOH News By M4G Bureau - September 15, 2017

The agency has already begun work for their new products to be launched soon.

No half-way measures for Ishq FM when it comes to content

In Campaigns By Bhawana Anand - September 13, 2017

The OOH campaign was meant to intrigue the audiences into gazing at the advertisement more than once

Kanpur OOH industry seeking extension of HC stay on media ban

In OOH News By Bhawana Anand - September 12, 2017

The issue came to the fore two years ago when the civic body came up with a new ad policy and effected a steep hike in ad taxes, apart from introducing certain norms that were prejudicial to the interests of the outdoor advertising industry

Origins Advertising taps semi-urban markets

In Gallery By Bhawana Anand - September 07, 2017

LED mounted vans drive brand promitions

IOAA mandates members, affiliate associations to root out ‘reverse auctions’

In OOH News By Rajiv Raghunath - September 07, 2017

IOAA has informed the members (direct or through affiliated associations) that any entity found to be participating in any such "reverse transaction" shall have memberships cancelled permanently and any transactions they may have with other Members shall be actively discouraged.

‘Less is more, when it comes to OOH’

In Viewpoints By - September 07, 2017

Central leverages OOH advertising to create top of mind brand recall, connect with the millennials, display retail offerings and establish the brand in smaller cities. Deepansh Bhargava, AVP - Marketing Operations & Customer Care Associate, Central Stores talks about the brand’s OOH outlook in conversation with Bhawana Anand. Edited excerpts: