Ayuda implements deep integration with Hivestack
By M4G Bureau - September 15, 2017
Leading OOH advertising ERP company completes integration with programmatic partner enabling new revenue streams for its clients
Ayuda Media Systems Inc. (Ayuda), a leading ERP company whose technology is used globally to run OOH media companies has announced that it has integrated with Hivestack Inc., a location-based martech company specialising in garnering new programmatic revenue streams for the digital OOH (DOOH) industry.
Luc Filiatreault, President of Ayuda commented, “We are thrilled to have completed a deep integration with our programmatic partner, Hivestack. Our clients will benefit greatly from this work as our Splash CMS and Player now have first-class support for programmatic campaigns.”
As part of the integration, Splash uses the Hivestack Exchange APIs to make ad requests from all unsold spots in a loop of a digital unit. If Hivestack has demand for the unit, it responds in realtime with a VAST file that envelopes the creative. In addition, Splash uses the Hivestack Exchange API to retrieve 24 hours of creative for every unit bought through Hivestack, and then the Splash Player pre-caches the creative locally. Finally, the Splash Player reports back POP by calling a VAST impression URL after creative is played so that Hivestack can keep track of plays.
A synchronisation process keeps inventory, campaign and audience impression data synchronized between Splash and Hivestack.
Andreas Soupliotis, CEO of Hivestack commented: “Ayuda’s integration with Hivestack enables media owners who use Splash as a CMS / Player to monetise their unsold inventory. In addition, thanks to a realtime avails integration with Splash, Hivestack SSP can verify impression availability of packaged deals prior to publishing to DSPs. This deep integration between CMS/Player/SSP functionality truly readies digital OOH media owners for new revenue streams from programmatic demand.”