Results For "RTI"
2350 News Found
Impact Communications assumes new brand identity
In OOH News By M4G Bureau - January 18, 2018
The refreshed identity comes on the anvil of the company’s expansion plan that includes the launch of its Last Mile Enhancement (LME) vertical as well as leadership changes
GingerCup promotes inventive paper cup branding
In OOH News By Bhawana Anand - January 18, 2018
The Bengaluru-based company banks on people’s affinity for tea or coffee by turning the exterior of paper cups into advertising space; branded cups are circulated on board flights and trains, on college campuses, at corporate houses, and inside hospitals
Khushi Advertising gets Prashant Joshi on board as Media Planning Specialist
In OOH News By M4G Bureau - January 17, 2018
Prashant has been part of outdoor industry from 22 years where he gained expertise in Media Planning & Buying, Vendor Management & Negotiations, Client Servicing and Business Development
Saatchi & Saatchi wins Expedia global creative mandate
In OOH News By M4G Bureau - January 17, 2018
The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s Team One office in Los Angeles with the agency creating all brand advertising campaigns inclusive of TV, digital video and display, social media, and outdoor
Technical bid opening for Railways’ Delhi OOH & Northern Zone packages on Jan 31
In OOH News By M4G Bureau - January 17, 2018
Technical bids for Indian Railways’ advertising Package No. 15 (Delhi OOH) and Package no. 48 (Northern Railway) will have to submitted with the authority before 3PM on January 29, 2018
TV-size digital billboards straddle San Francisco streets
In Digital OOH By M4G Bureau - January 16, 2018
Clear Channel Outdoor is installing a network of 55-inch high-definition LCD screens that will enable advertisers to get in front of consumers even when they’re away from TVs, computers and mobile phones.
‘Digital OOH can definitely engage consumers’
In Viewpoints By Bhawana Anand - January 15, 2018
UNIBIC has time to time taken the OOH route to strengthen its presence in the addressable markets that are predominantly in the southern region. Aarti Iyer, Marketing Head, Unibic Cookies talks about the brand’s approach to OOH advertising:
North Delhi MC appoints M. A. Rehman to lead advertisement div
In OOH News By M4G Bureau - January 15, 2018
Rehman is an Additional Deputy Commissioner/JT.A&C. Prior to him, Ruchika Kaityal, IAS was handling the advertisement division of North Delhi MCD
‘DOOH integral to media mix for movie promotions’
In Research By M4G Bureau - January 12, 2018
Report cites that Universal Pictures’ famous movie ‘Despicable Me 2’ advertising campaign which reached more than 10 million customers through digital out-of-home, mobile interaction, personalisation, and social sharing marketing approaches
Mumbai outdoor policy on the anvil; MHOA working closely with BMC
In OOH News By Bhawana Anand - January 11, 2018
The first draft of the policy is expected to be out by end-January; MHOA is also advocating the introduction of digital formats in the city, at least in select areas to begin with