'We resolve to"¦' OOH industry's Agenda - 2014

In OOH News By VJ Media Bureau - January 13, 2014

As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions for the year2014….Read on…

It's an Emami mela out there!

In Campaigns By Bhawana Anand - December 10, 2013

The brand organizes a pan-India urban and rural activation campaign to tap the audience for products like Boroplus, Navratna Oil and Vasocare.

UP talks OOH, in depth and in style

In OOH News By VJ Media Bureau - November 18, 2013

Organized by VJ Media Works, the event brought all the important stake holders of the OOH industry, such as Authorities, Brands, Agencies and Media Owners, on a single platform to discuss and sort out existing issues in the OOH industry in the state.

UP Talks OOH: Keynote address by Shree Prakash Singh

In OOH News By VJ Media Bureau - November 14, 2013

Kick starting the 3rd edition of Talks OOH to be held in Uttar Pradesh on November 15th in Lucknow, the keynote address will be delivered by Shree Prakash Singh, Special Secretary, Urban Development Department, Uttar Pradesh.

Reliance's illuminating presence in MP

In Campaigns By Bhawana Anand - October 24, 2013

Festivals are one the best channels for a brand to strike a chord with the TG using the Outdoor media. The latest to have followed this approach is Reliance Communications which has effectively leveraged the Navratri Garba festival in MP by making an illuminating presence on the OOH medium across the state.

FOX Traveler strikes a new chord...

In Campaigns By Bhawana Anand - September 23, 2013

Fox Traveler has executed an innovative on-ground activity for their new show called'Sound Trek'. The channel strategically selected activities such as flash mob, and offers an engaging experience to the TG using a motion sensing technology based piano and LED displays at high footfall malls in Mumbai and New Delhi

Friends 91.9 tuned to OOH for brand relaunch

In OOH News By Bhawana Anand - August 29, 2013

Through various innovations, Friends 91.9 FM kept the youth audience hooked to the campaign.

ACC Concrete Plus campaign gets high visibility

In Campaigns By Nabamita Chatterjee - June 04, 2013

Around 100 sites have been taken across the Vidarbha Zone, which include major cities like Nagpur, Chandrapur, Akola, Amravati, Nasik, Aurangabad.