"OOH fraternity has gone overboard in misusing grey areas of OAP"

In Viewpoints By M4G Bureau - November 16, 2015

As part of its demolition plan, SDMC is not only pulling down the hoardings but also destroying the structures so that they cannot be re-used. The idea is to completely remove all illegal media from the capital.

Signpost India wins MSRTC mandate to develop & promote DOOH opportunities in Maharashtra

In OOH News By VJ Media Bureau - July 15, 2015

Signpost India has tied up with Maharashtra State Road Transport Corporation (MSRTC) to create digital advertising opportunities at 80 premier locations across Maharashtra including Mumbai, Konkan, Desh, Khandesh, Vidarbha, and Marathwada

Urban Ladder: From online to outdoor

In Viewpoints By M4G Bureau - April 02, 2015

Urban Ladder recently stepped outdoors to utilise the OOH medium in various formats to launch conventional to clutter-breaking innovations. Manu Prasad, Director- Marketing, Urban Ladder shares his views about the brand's approach for this medium.

RBI rolls out pilot awareness campaign at Patna Railway Junction

In Campaigns By Nabamita Chatterjee - March 30, 2015

The OOH campaign, executed by Century Group of Companies, cautions passengers about fake currency notes and how to identify them

Leading tourism boards attract urban audience through outdoor

In Campaigns By Bhawana Anand - March 20, 2015

Running successful campaigns in New Delhi, tourism boards like South Africa, Uttar Pradesh and Daman & Diu have very consciously selected the OOH medium to match their TG.

Kinetic India takes Urban Ladder outdoor

In Campaigns By Bhawana Anand - March 11, 2015

The maximum share of voice for the brand via OOH presence was created at important and strategic footfalls/traffic locations, key arterial roads which are the lifelines of a city, popular shopping destinations and malls, corporate hubs, major residential apartments and enclaves, IT parks and important connecting routes between the city IT hubs, and CBDs.

Urban Ladder offers the best seat to passengers at KIA

In Campaigns By Bhawana Anand - March 05, 2015

To create awareness about the brand by letting passenger experience the actual product, the brand has placed some of their best-selling chairs on display in the lounge

Jameson makes a towering presence inside Delhi airport

In OOH News By Bhawana Anand - January 31, 2015

The brand's team and TIMDAA created buzz with an entire set designed to emulate a swanky urban and chic salon with all the picturesque details of quaint little high stools in wooden finish

Interbrand India appoints Ashoo Advani as Associate Director, Brand Strategy

In OOH News By Nabamita Chatterjee - January 20, 2015

Advani brings to the agency an experience of over a decade in brand communications and strategy development.

Global Advertisers executes XRBIA OOH campaign

In Campaigns By VJ Media Bureau - December 03, 2014

The brand generated a large number of queries regarding the property in the wake of the campaign in Mumbai and Pune