GHMC removes ban on hoardings

In OOH News By Satarupa Chakraborty - August 10, 2016

Following a complete ban for three months, GHMC approves of outdoor hoardings in Hyderabad but with a few riders to avert hazards.

In-store Asia 2016 reaches out to retail fraternity through OOH

In OOH News By Satarupa Chakraborty - August 01, 2016

In-Store Asia 2016, to be held from August 4-6, 2016 at Pragati Maidan, makes its presence felt through traditional outdoor formats and metro rail media in different parts of Delhi.

Craftsvilla goes outdoor for their new communication

In Campaigns By VJ Media Bureau - August 01, 2016

Kinetic India executed the Craftsvilla campaign across seven towns including Delhi, Ahmedabad, Lucknow, Chandigarh, Ludhiyana, Indore and Jaipur.

MTV India's Next Top Model Season 2 goes big on outdoor

In Campaigns By Nibedita Saha - July 18, 2016

Bright Outdoor Media executed this out-of-home campaign for MTV\'s popular show India's Next Top Model Season 2

Ecosys OOH styles it up for Myntra

In OOH News By Satarupa Chakraborty - July 06, 2016

Leading online fashion marketplace Myntra has gone into an outdoor blitzkrieg in 6 cities for'End of Reason Sale'. Ecosys OOH delivered the campaign.

Metro Shoes puts its best foot forward through OOH

In Campaigns By Satarupa Chakraborty - July 06, 2016

As part of their'Find your pair' campaign, Metro Shoes uses traditional media to ambient outdoor formats in nine Indian cities.

Myntra invites fashionistas via outdoor

In Campaigns By Satarupa Chakraborty - July 04, 2016

Fashion creatives on large outdoor formats invite fashionistas to login and shop.

Ecosys OOH paints Maharashtra with Colors Marathi

In OOH News By Satarupa Chakraborty - June 28, 2016

Winning outdoor mandate of Color's Marathi show, Ecosys is about to roll out innovative OOH campaign in Mumbai and rest of Maharashtra.

Do the DOOH

In OOH News By Satarupa Chakraborty - June 27, 2016

When other media formats are going through rapid digital metamorphosis, how far can OOH lag from the digital boom? Outdoor Asia went out to do a reality check.

The Yak is Back in QMS' latest Digital OOH Campaign

In Digital OOH By Nabamita Chatterjee - June 27, 2016

This temperature driven campaign marks the evolution of the Yak in the outdoor media domain with QMS previously working with Lazy Yak to deliver an impactful brand campaign across the company's digital network earlier this year.