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In-store Asia 2016 reaches out to retail fraternity through OOH

By Satarupa Chakraborty - August 01, 2016

In-Store Asia 2016, to be held from August 4-6, 2016 at Pragati Maidan, makes its presence felt through traditional outdoor formats and metro rail media in different parts of Delhi.

The 10th edition of In-store Asia, one of the biggest show of retail industry bringing brands, retailers, service providers and stakeholders on the same platform, recently unveiled a high decibel outdoor campaign to reach out to the retail fraternity.

The outdoor campaign has been executed in different parts of Delhi through 15 billboards, four BQS, one public utility, one kiosk and 100 metro pillars and five metro train wrappings. Commenting on the show and the outdoor campaign, Nimisha Shah, Business Head - VM&RD and In-store Asia, said, "The outdoor campaign is our final callout to everyone associated to the retail industry. This is the third time we are bringing the excellence of retail industry to national capital and we are hoping to meet the high anticipation and expectations from us. We thank our media partners for their extensive support for this amazing visibility in outdoor. In Delhi, we received support from JCD, Pioneer, Explo Media, Jagran, Proactive and EG Communications. While in Mumbai, our media partners include Proactive, Laqshya, Global Advertisers and in Bangalore our campaign was reinforced with the help of Coral Media, Accord, Prakash Arts, Jaycee Advertising and Outreach Advertising in the East market."   
 
Slated to be held between August 4th to 6th at Pragati Maidan, New Delhi this year, it is the third time that In-Store Asia has chosen the national capital.

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