Campaigns
Magicpin invites users with new offers
The OOH campaign engages mases with an offer through a QR based technology
Magicpin, an online platform for users and merchants in a locality to discover each other, interact, and transact, has used the OOH medium to create a hard-to-miss brand presence. The go-to platform for merchants seeks to highlight their uniqueness, while boosting their revenues and utilization through real-time promotions, loyalty programs, and content updates. To promote their services, the brand has executed a QR code led campaign which can be scanned to receive an offer.
A giant bright color creative was spotted at Rajiv Chowk metro in Delhi by Media4Growth. The creative definitely seems to be attracting a large number of travelers at the station platform.
The campaign is reportedly done by Rapport and executed on Eg Communication property.
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industry updates
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CaratLane rolls out the red carpet for national flight attendant day
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Myntra goes big for its “End of Reason Sale” OOH campaign
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bigbasket turns bus shelters into vertical gardens for World Environment Day
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OACCEO & Founder of PODO Media Network, Daewon Kim to speak at OAC 2025
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OAAPernod Ricard India’s Head of Media and Digital, Aatika Ansari joins OAA 2025 jury
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OAAGeneral Manager, Head of Media at Sun Pharma, Tejash Chheda joins OAA 2025 Jury.
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Industry News‘The Attention Dividend’ – premium large format DOOH commands 5x more attention than digital channels
