Results For "Outdoor-Advertising-Association"
74 News Found
IOAA Board elects Sunil Vasudeva as Chairman, Alok Jalan as Vice Chairman
In OOH News By M4G Bureau - July 26, 2019
Sunil Vasudeva has taken over the President’s role from Noomi Mehta who held this position for 11 consecutive years
OAA, WB converts used flex into sleeping bags for under-privileged
In OOH Solutions By Bhawana Anand - March 15, 2019
The members of the association contributed used/scrap flexes that were converted into washable sleeping bags with inbuilt pillow and a blanket stitched into it
Kolkata Outdoor Premier League promises a different turf war
In OOH News By Ria Banerjee - February 01, 2019
The single-day tournament will feature six teams – representing media owning firms and agencies
‘Transparency, automation will drive OOH growth in Malaysia’
In OOH News By M4G Bureau - January 25, 2019
59 billboard owners deliberate upon the ways to grow the OOH business
Display Metrics India unveils OOH metrics development roadmap
In OOH News By Rajiv Raghunath - January 18, 2019
Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA
IOAA appoints A R Sreedhar as General Manager
In OOH News By M4G Bureau - October 24, 2018
Sreedhar is a Chartered Accountant with 24 + years in various roles including National Commercial Head for a Consumer Durables giant
‘Everyone has the right to be safe at work’
In Viewpoints By Rajiv Raghunath - August 08, 2018
Jim Poage, Safety Director of US-based Formetco shares his perspectives on the safety and health standards for OOH. Jim commands over 20 years of experience in the creation and implementation of safety programmes in numerous industries. He is a professional trainer on a wide variety of safety, health and environmental topics and a recognised guest speaker from previous Outdoor Advertising Association of America (OAAA) Safety Summits, as well as the Independent Billboard Operators (IBO) organisation
OAC 2018 to feature an Open House with IOAA
In OOH News By M4G Bureau - July 05, 2018
The Open House deliberations will focus upon regulatory matters (licensing policies, imposition of taxes with retrospective effect &/or new taxes / duties leading to unmanageably high cost base, curbs on use of PVC flex/vinyl) and payment irregularities
‘More the spends on OOH, better the returns’
In Research By M4G Bureau - May 09, 2018
OOH is shown to have the greatest impact on awareness, recommendation and purchase-intent metrics for brands, states a report released by OAAA
Connected technologies creating OOH avenues in smart cities
In Research By M4G Bureau - January 24, 2018
For OOH media companies, the vital connections that matter are Machine-to-Machine (M2M) Connections, Machine-to-People (M2P) Connections & People-to-People (P2P) Connections, states a study released by OAAA