Results For "Outdoor-Advertising-Association"
67 News Found
Audience Measurement booklet launched at OAC 2022
In OOH News By M4G Bureau - August 18, 2022
The booklet available on the OAC app for download, takes the users through the metrics platform Roadstar & Telescope developed by ReLU AI System, and was launched by the Indian Outdoor Advertising Association (IOAA) at the Outdoor Advertising Convention (OAC) 2022 being held at Westin Mumbai Powai Lake.
Roshan Publicity Founder Abdul Kader Shaikh passes away
In OOH News By M4G Bureau - July 27, 2022
Abdul Kader Shaikh led the Mumbai Outdoor Advertising Association (MHOA) as its chairman with great distinction, and under his guidance the OOH industry grew from strength to strength.
Stable contracts, proper legal system, vision & reputation vital to attracting big investments to OOH: Noomi Mehta, Chairman, IOAA
In OOH News By M4G Bureau - March 14, 2022
Attribution is central to OOH audience measurement; IOAA is making a start. “Ultimately we hope to go toward making a unified measurement system to that we can evaluate the effectiveness of an OOH campaign,” said Noomi.
India Talks OOH Conference inaugurated
In OOH News By M4G Bureau - March 08, 2022
The much awaited India Talks OOH conference was inaugurated at Sahara Star Hotel, Mumbai, today by Sam Balsara, Chairman of Madison World, Noomi Mehta, Chairman of Indian Outdoor Advertising Association,S Kumar, Managing Director of Srishti Communications, and Vasant Jante, Managing Director , VJ Media Works.
‘We need to make the buying process easier; technology can do that for us’
Noomi Mehta, Chairman of Indian Outdoor Advertising Association (IOAA), talks about the apex body’s pioneering initiative to build a common currency for Indian OOH, and other game-changers in the offing, in an exclusive interview with Rajiv Raghunath.
IOAA Chairman Noomi Mehta to address in-person India Talks OOH Conference on March 8
In OOH News By M4G Bureau - March 02, 2022
Noomi Mehta will be throwing light on the gamut of initiatives launched by IOAA in a session entitled ‘One Industry, One Voice: Leading the change from the front’.
OMA upgrades MOVE with Neuro Impact Factor application
In OOH News By Rajiv Raghunath - January 31, 2022
MOVE 1.5 will introduce an accurate measurement for digital campaigns and a qualitative metric, the Neuro Impact Factor which goes beyond attention to measure the impact it has on some people who see OOH advertising
OOH in all its resplendence
Noomi Mehta, Chairman, IOAA and Chairman of The Board, Selvel One Group recounts the experience at Times Square on the fateful 9/11, and the mesmerising DOOH displays that that caught his eye during his different visits there
World Out of Home Organization gears up for 1st Asia Forum on Oct 28
In OOH News By Rajiv Raghunath - October 20, 2021
Programme of events will culminate in 2022 Toronto Global Congress