Results For "Outdoor-Advertising-Association"
74 News Found
IOAA CEO Praveen Vadhera to speak at 2nd South India Talks OOH conference
In OOH News By M4G Bureau - January 31, 2024
The session theme -- ‘The Future is Yet in Your Power: Embracing Technology, Embracing Data’
IOAA appoints Praveen Vadhera as CEO
In OOH News By M4G Bureau - November 20, 2023
Praveen Vadhera commands 30+ years of agency experience in the realms of brand building, branding & design, OOH media, shopper marketing & retail design, behavioural analytics, experiential brand intervention, exhibitions and designing technology oriented solutions for brands.
Common currency, inclusive membership, collaborative ecosystem, upskilling programmes – IOAA focus areas: Pawan Bansal
In OOH News By Rajiv Raghunath - November 03, 2023
Pawan Bansal, Chairman, IOAA spoke about the industry body’s high priority areas in his address in the 2nd World Out of Home Organization (WOO) APAC Forum being organised in Bali, Indonesia
‘Media owners & agencies should look to work in unison’
In Gallery By - October 06, 2023
The conversations with Advertising Agencies Association of India (AAAI) should restart, says Pawan Bansal, Chairman, Indian Outdoor Advertising Association (IOAA)
‘Inclusivity & multi-stakeholder engagements central to IOAA agenda’
In Gallery By - September 27, 2023
Pawan Bansal, Chairman, Indian Outdoor Advertising Association speaks about the apex body’s plans for deeper engagements with policy makers & regulators, brand marketers & specialist agencies, in an interview with Rajiv Raghunath.
Pawan Bansal unanimously elected as Chairman of Indian Outdoor Advertising Association
In OOH News By Rajiv Raghunath - August 31, 2023
Inclusivity, tech focus, adoption of best business practices core to Pawan’s vision for IOAA
‘Bengaluru OOH will be back on track with large formats’
In Viewpoints By Aayush Mohanan - April 25, 2023
Manmohan Singh, Secretary, Outdoor Advertising Association, Bangalore (OAAB) shares his perspectives on OOH prospects and re-introduction of large formats in the city of Bengaluru following the March 1, 2023 ruling of the High of Karnataka.
Audience Measurement booklet launched at OAC 2022
In OOH News By M4G Bureau - August 18, 2022
The booklet available on the OAC app for download, takes the users through the metrics platform Roadstar & Telescope developed by ReLU AI System, and was launched by the Indian Outdoor Advertising Association (IOAA) at the Outdoor Advertising Convention (OAC) 2022 being held at Westin Mumbai Powai Lake.
Roshan Publicity Founder Abdul Kader Shaikh passes away
In OOH News By M4G Bureau - July 27, 2022
Abdul Kader Shaikh led the Mumbai Outdoor Advertising Association (MHOA) as its chairman with great distinction, and under his guidance the OOH industry grew from strength to strength.
Stable contracts, proper legal system, vision & reputation vital to attracting big investments to OOH: Noomi Mehta, Chairman, IOAA
In OOH News By M4G Bureau - March 14, 2022
Attribution is central to OOH audience measurement; IOAA is making a start. “Ultimately we hope to go toward making a unified measurement system to that we can evaluate the effectiveness of an OOH campaign,” said Noomi.