20% of top OOH spenders are tech, D2C cos: OAAA report

In Research By M4G Bureau - December 21, 2020

The report also shows that OOH advertising was down 36% in Q3 2020, with cinema segment reporting zero revenues for the quarter

WOO plans 1st ‘World Tour’ in 2021; Toronto Congress in 2022

In OOH News By M4G Bureau - December 08, 2020

The tour events to be held in Europe, Africa and Asia Pacific in the second, third and fourth quarters of 2021

Sweden’s Outdoor Impact joins The World Out of Home Organization

In Digital OOH By M4G Bureau - November 24, 2020

Through the year we have seen the clear benefit of the global cooperation inspired by WOO, says Mats Rönne

Clear Channel’s Martin Corke to succeed Philippe Baudillon on WOO global board

In OOH News By Rajiv Raghunath - November 06, 2020

Corke is Clear Channel UK Chief Marketing Officer and European Marketing and Communications Lead

American starts appreciating OOH ads post lockdown

In Research By M4G Bureau - November 02, 2020

69% of adults says positive awareness of their surroundings has increased now that COVID-19 lockdown restrictions are gradually lifting

DPAA to unveil ‘With DOOH, You Can’ campaign at Video Everywhere Summit beginning today

In Digital OOH By Rajiv Raghunath - October 13, 2020

‘With DOOH, You Can’ campaign emphasises DOOH’s programmatic ability to reach returning audiences with real-time messaging and flexibility

WOO’s #OurSecondChance hits 40,000 digital screens globally

In OOH News By Rajiv Raghunath - September 22, 2020

Media worth about US$40m used for the campaign

WOO appoints New Commercial Arts to handle expansive global OOH campaign

In OOH News By Rajiv Raghunath - July 03, 2020

The campaign will run on OOH sites donated by media owners in countries worldwide

More than 50% audience ready for outside entertainment post-Covid19, says BookMyShow report

In Research By M4G Bureau - June 16, 2020

The survey report says that consumer prefers contactless experience while watching movie out of home post lockdown

Talon launches #SendingLove DOOH campaign across 153 cities

In Digital OOH By Rajiv Raghunath - May 19, 2020

The campaign features user-generated messages of love and unity are being displayed on DOOH screens worldwide with social media amplification ensuring the messages are also seen by millions - at home