Results For "Out-of-Home"
134 News Found
oOh!media CEO Cathy O'Connor keynote speaker at WOO's APAC Forum
In OOH News By M4G Bureau - September 01, 2022
O’Connor will be speaking on the theme of ‘Science of Out of Home’ covering subjects like audience measurement.
Sam Balsara first keynote speaker for WOO APAC Forum
In OOH News By M4G Bureau - August 24, 2022
WOO President Tom Goddard says: "We are immensely honoured to welcome Sam as a keynote speaker at our APAC Forum.”
World Out of Home Organization in-person APAC Forum in Kuala Lumpur on Oct 11-13
In OOH News By M4G Bureau - August 09, 2022
Topics to be covered include maintaining OOH's advantage in a digital world; responding to the sustainability challenge, and driving growth in OOH through audience measurement.
WOO to organise 1st in-person APAC Forum in in Kuala Lumpur on Oct 12-14, 2022
In OOH News By M4G Bureau - July 19, 2022
There will be a full programme of presentations and speakers from the region and the wider global OOH industry.
World Out of Home Organization launches Global Guidelines for OOH Audience Measurement
In OOH News By Rajiv Raghunath - June 13, 2022
The guidelines were created with collaboration worldwide from 11 audience measurement bodies, 2 regional bodies and 4 international OOH companies.
Next WOO Congress in Lisbon on June 7-9, 2023
In OOH News By Rajiv Raghunath - June 08, 2022
The Toronto Congress featured indepth discussions on wide ranging areas, such as, programmatic, what clients want from OOH, sustainability, diversity and the way digital OOH amplifies social media in real time.
World Out of Home Organization announces 2022 Award winners
In OOH News By Rajiv Raghunath - June 02, 2022
Honours leaders from Australia, Canada and Portugal and creative from UK and China
Show some love for Classic OOH: Tom Goddard, President, WOO
In OOH News By M4G Bureau - May 30, 2022
A balance between traditional and DOOH would create another golden age of OOH, stated Sean Reilly, CEO of the US's Lamar Advertising
Sukle Advertising & Design’s ‘Use Only What You Need’ campaign for Denver Water inducted into OBIE Hall of Fame
In OOH News By Rajiv Raghunath - May 23, 2022
Denver Water just the second regional brand in the US to be Inducted in Hall of Fame’s 30-year history
OOH delivers exceptional value compared to other ad mediums: OAAA-Comscore study
In Research By Rajiv Raghunath - May 18, 2022
Anna Bager, President and COO, OAAA says the results of the research with Comscore should send a clear signal to advertisers: OOH is a vital part of the media mix.