Results For "OPPO"
312 News Found
‘Prospects bright for pDOOH inclusion in omni-channel campaigns’
In Viewpoints By Rajiv Raghunath - July 01, 2022
Calvin Chan, CEO - China, VIOOH shares his thoughts on the pDOOH opportunities in mainland China and Hong Kong markets, in an interview with Rajiv Raghunath. Edited excerpts:
‘Improved rail passenger amenities will create more commercial opportunities including advertising’
Sudhanshu Mani, Railway Consultant & Creator of Train 18 talks about the imperative of enhancing the quality of rail passenger amenities that in turn will open up new investment opportunities for media operators and attractive options for advertisers, in conversation with Rajiv Raghunath.
‘Signage business can scale up considerably in India’
In Viewpoints By N Jayalakshmi - June 07, 2022
Venkatesh R G, Managing Director, Diamond Signages, one of the oldest and leading players in the signage space, talks about the opportunities, challenges and recipe for success in signage business.
Clear Channel Outdoor's rebooted bus shelters allow brands to drive consumer action, social media engagement
In OOH News By Rajiv Raghunath - June 03, 2022
Showcase Shelters provide immersive, tailored advertising experiences that engage consumers at eye level with creative brand presentations and an array of engagement opportunities, including activating via QR codes and sharing images and hashtags that drive action across social platforms.
‘Neuroscience has a lot to add to the hit rate of marketing & advertising’
Arvind Sahay, Professor of Marketing at the Indian Institute of Management (IIM) Ahmedabad shares deep insights on the application of neuroscience in marketing and advertising, in an interview with Rajiv Raghunath. Prof. Sahay, author of the book ‘Brands & The Brain’, explains how neuroscience can be applied to placement of OOH media. While, larger brands are more attuned to the benefits of neuromarketing, there are opportunities for smaller brands to test these waters, he says.
‘There’re great opportunities to work with Govt today’
In Viewpoints By N Jayalakshmi - May 16, 2022
In a conversation with Media4Growth, Amit Kapoor, Managing Director of OOH solutions company US Advertising, a leading industry player which has developed AI backed tools for measurement and monitoring in the context of OOH campaigns, shares his observations on market trends, opportunities and challenges in the space.
Toronto Congress Keynote: dentsu's Jeff Greenspoon on the opportunities for OOH in the digital economy
In OOH News By Rajiv Raghunath - May 04, 2022
Greenspoon will explore the key challenges that brands and media owners face in navigating increased competition, information overload and rapidly changing consumer behaviour
'The real challenge in the industry is its fragmented nature'
In Viewpoints By N Jayalakshmi - May 03, 2022
Material suppliers play a crucial role in the whole signage eco-system. Nishant Gattani, Director - Jyoti Suppliers, who has over 20 years of experience in the industry, shares his take on the opportunities and challenges in the signage eco-system.
JCDecaux launches ‘Join the Changemakers’ brand & talent attraction campaign
In Campaigns By Rajiv Raghunath - May 03, 2022
The OOH company showcases diverse career opportunities for the change-makers, shape-shifters, risk-takers and rule-breakers in Australia.
Armour Digital OOH is ‘Powered By’ Sponsor of Outdoor Advertising Convention (OAC) 2022
In OOH News By M4G Bureau - April 06, 2022
OAC is a prism through which our industry sees the contours of OOH growth opportunities in the making, says Anil Hirani
