Results For "OOS"
97 News Found
‘Ad spends likely to get double digit boost as festive cheer returns’
In OOH News By Rajiv Raghunath - October 19, 2022
Transit & DOOH media expansion, DOOH innovations, and the general uptick in consumer confidence will all contribute to sustained OOH growth, states Imtiyaz Vilatra, Managing Director, Posterscope India.
PNB woos TG with brand splash on Delhi Metro
In Campaigns By M4G Bureau - September 28, 2022
For this campaign, Punjab National Bank leveraged the Yellow Metro line that recorded a ridership of 1.16 million passengers in May-July 2022.
Amit Gheji, Head - Marketing, Gulf Oil India, part of OAA 2022 Jury
In OOH News By M4G Bureau - July 15, 2022
Amit comes with rich experience in marketing leadership, brand strategy, brand management, marketing communication, sales & shopper marketing, and led the charge for challenger brands in the categories of soaps & shampoos against strong market leaders.
Indian Rail passenger volume increasing month-on-month
In OOH News By M4G Bureau - July 07, 2022
Boost for rail media business
‘We’re excited to see top brands choosing to market themselves to the SOS audience’
In Viewpoints By Rajiv Raghunath - June 24, 2022
Julian Chu, Head of Strategy and Growth of US-based SOS that operates a network of wellness vending machines with advertising media, talks about the company’s pioneering business and brand associations, in an interview with Rajiv Raghunath
360 Creations incorporate Lemma’s programmatic offerings, boosting 750+ residential DOOH screens
In Digital OOH By M4G Bureau - April 25, 2022
Teaming up with Lemma, 360 Creations has upgraded over 750+ residential screens with programmatic capabilities across Bangalore, Hyderabad, Chennai & Coimbatore.
92% of marketers plan to boost their OOH budget in 2022: Study by US-based OneScreen.ai
In Research By M4G Bureau - April 14, 2022
Survey respondents are looking for alternatives to paid social as digital advertising fatigue increases among audiences, most saying OOH is perfect counterbalance
Greater Chennai Corporation exploring ways to boost ad revenues
In OOH News By M4G Bureau - April 11, 2022
The civic body is reportedly looking to amend the Chennai City Municipal Corporation (CCMC) Act
Regular international flights ops resume, boost for commercial activities at airports
In OOH News By Rajiv Raghunath - March 28, 2022
Some 60 airlines from 40 countries to operate to/from India during the summer schedule
Rail infra expansion, modernisation of train services will boost railway OOH
In OOH News By Rajiv Raghunath - February 02, 2022
Greater focus on tourism, long-term visionary plans needed