Data-driven business lifeline for Indian OOH

In Viewpoints By M4G Bureau - January 20, 2021

Advertising brands will likely seek higher accountability from planners and media operators as they consider rolling out OOH campaigns in 2021

Campaigns that kept the OOH sheen alive in 2020

In OOH News By Bhawana Anand - December 29, 2020

These OOH campaigns revived the OOH appeal and brand spends on the medium, post lockdown

'Make the most of location intelligence’

In Viewpoints By M4G Bureau - November 17, 2020

By identifying OOH impact zones and applying customised, advanced analytics, marketers are able to isolate the impact of OOH campaigns, observes Upinder Singh, Project Director, Edge1

Adsquare, TPS Engage join hands to power data-driven DOOH campaigns

In Digital OOH By M4G Bureau - October 16, 2020

Through this partnership, advertisers can use privacy-compliant Adsquare segments to cross-reference TPS Engage connected screens and reach consumers with a higher affinity for certain categories

OOH campaigns increase viewership on social media for PETA India

In OOH News By Bhawana Anand - July 29, 2020

The animal rights organization has launched campaigns on leather, Indian dairy industry and veganism

TV news, OTT content top entertainment preference scale: OMG

In Research By Rajiv Raghunath - July 23, 2020

TV, OTT audience growth point to potentials for OOH campaigns from category brands

JustOutdoor unveils Smart Tech Solutions for OOH Media-Owners

In OOH News By M4G Bureau - May 28, 2020

The platform aims to provide data-driven solutions to optimize efficacy for OOH campaigns

The Big Picture not showing on Mumbai OOH canvas

In OOH News By Pray Jani - May 26, 2020

Bollywood and regional movie releases are not seen on the OOH canvas but media owners are hopeful that the OOH campaigns will start rolling post lockdown

Broadsign, AdQuick partner to facilitate hyper-targeted DOOH campaigns

In Digital OOH By Rajiv Raghunath - October 24, 2019

New integration expands AdQuick’s campaign effectiveness model to more than 46,000 additional programmatically-enabled digital screens

‘Don’t sell space, Sell idea’: Raj Kamble

In Gallery By - September 07, 2019

Creatives are a big part of OOH campaigns and Raj Kamble, Co-Founder and CCO of Famous Innovations, demonstrated the 'how' of it at OAC 2019