Vodafone OOH catches the IPL fever

In OOH News By Satarupa Chakraborty - May 06, 2016

Keeping the IPL frenzy in mind, Vodafone has executed a series of new OOH campaigns and activations throughout Maharashtra, Goa and Gujarat.

"OOH is of great help while doing target marketing"

In Viewpoints By M4G Bureau - March 14, 2016

Shuchi Chawla of OLA CABS shares that about 30-35% of the marketing budget is dedicated to OOH campaigns.

"We are always open to innovations in our OOH campaigns"

In Viewpoints By M4G Bureau - March 04, 2016

UNIBIC believes in planning its OOH campaigns to create an instant impact on the customers and also make sure to register the brand in their mind for a longer period.

Kinetic launches SAS to measure OOH campaigns' social media reach

In OOH News By Satarupa Chakraborty - February 29, 2016

Kinetic Worldwide launches a SAS tool to directly measure and quantify any OOH campaign's social media reach and awareness.

Madison OOH launches suite of planning tools

In OOH News By VJ Media Bureau - November 19, 2015

According to Madison, all these tools will make the media planner's life more scientific and facilitate objective site selection, by allowing planners to make a data based decision and benchmarking the weight & impact of various OOH campaigns.

Vodafone to roll out innovative OOH campaigns to promote cycling marathon

In OOH News By VJ Media Bureau - December 22, 2014

Jagran Engage is the outdoor partner for the second edition of Vodafone Cycling Marathon that will be held in Bengaluru on March 1, 2015

'Transparency, accountability & measurability key factors'

In Viewpoints By M4G Bureau - January 13, 2014

For any FMCG brand, the approach to OOH campaigns is a function of the brand objectives, says Aditya Save, Head - Digital Marketing & Media, India & Global Centre of Excellence - Marico. Read on...