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Vodafone OOH catches the IPL fever

By Satarupa Chakraborty - May 06, 2016

Keeping the IPL frenzy in mind, Vodafone has executed a series of new OOH campaigns and activations throughout Maharashtra, Goa and Gujarat.

Aligning with their "Vodafone Supernet” proposition, telecom major Vodafone relies heavily on stadium branding and other innovative OOH campaigns in Maharashtra, Goa and Gujarat circles. Among many OOH initiatives done in Goa and Maharashtra, a 20 feet tall inflatable Zoozoo site is deployed outside the stadium with an easy proximity to Gate No. 2, where people can take photos. The site dimension stand at 40 feet x 20 feet, and built around the SuperAlbum theme.

While Vodafone India is trying to achieve a Guinness World Record by making World's Largest Online Photo Album with a Mascot/Mannequin, the whole of India has joined hands in doing that. A source from Vodafone informed, "One of the marquee initiatives this IPL is the Vodafone SuperAlbum. Click a picture with Zoozoo and be part of the Guinness World Record. Spot the adorable Zoozoo at stadiums where the matches are being held, Vodafone stores near you, and other areas. Click a picture and post it on social networking sight with #SuperAlbum & #BeSuper and become a part of the World's Largest Online Photo Album with a Mascot/Mannequin.”

Keeping with the same theme, Vodafone has installed these Zoozoos at Vodafone Offices, Vodafone Stores, Partner Locations, IPL Fan Parks that are planned across Maharashtra & Goa (5 locations) and other high footfall areas. At Rajkot in Gujarat, celebrating Gujarat's maiden Indian Premier League (IPL) season, Vodafone India has created a giant sized replica of cricket stumps, bat and ball near the Khandheri Cricket Stadium in Rajkot. The 21 feet high 3D stumps with a 7 feet long bat has attracted numerous passersby travelling along the Rajkot highway to experience the VIVO IPL action live at the stadium.

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