Results For "OOH-Industry"
220 News Found
OOH in Covid Times
In Viewpoints By M4G Bureau - August 10, 2020
Innovation and customer-centricity helped the OOH industry to come out stronger from the 2008 crisis; today, the industry is called upon to reinvent its business to overcome the unprecedented crisis caused by the Covid-19 pandemic
Price cut of media sites to bring brands back on OOH, says poll conducted by Media4Growth
In OOH News By Bhawana Anand - July 29, 2020
62% of respondents have cast votes in favour of reduction in the rates of sites by media owners which will help in re-start of outdoor business
Roshanspace Brandcom designs franchise model to help OOH industry people facing job issues
In OOH News By Bhawana Anand - July 08, 2020
The OOH media owning firm aims to give an opportunity to outdoor employees going through job loss to earn during current crises by leveraging their contacts and skills
“Serious players with patience & passion will emerge out of this situation”
In Viewpoints By Bhawana Anand - June 23, 2020
Pramod Bhandula, Executive Chairman, JCDecaux Advertising India talks about the impact of pandemic on the global OOH industry and measures to outgrow for the Indian OOH industry
IOAA expects positive outcome of steps taken to support industry
In OOH News By Bhawana Anand - June 18, 2020
The association, by taking multiple steps, ensures OOH industry sail through the difficult situation by approaching government and authorities
GroupM’s UK mid-year forecast delays OOH industry rebound
In Research By M4G Bureau - June 18, 2020
The report predicts 35% decline in 2020 and 23% rate of growth in 2021
No budgets from Central Govt for OOH industry
In OOH News By Bhawana Anand - June 12, 2020
Shrinking OOH audience a key factor in BOC not planning any significant spends on this media
‘Best time for brands to invest in the OOH medium’
In Viewpoints By Bhawana Anand - June 08, 2020
Posterscope’s President APAC, Haresh Nayak shares his take on the unfolding opportunities for the brands and OOH industry in the Unlock Phase 1
IOAA to engage more deeply with authorities for key support to tide over current crisis
In OOH News By Rajiv Raghunath - May 05, 2020
Media owners across the country urged to join IOAA in order for the OOH industry to act as one, with a unified voice
OAAA exploring safeguards for US OOH business
In OOH News By M4G Bureau - March 25, 2020
The OOH industry could benefit from the government stimulus packages and other spends