From groundbreaking innovations to landmark deals, 2024 was a year that redefined the out-of-home advertising landscape.
OMA CEO Elizabeth McIntyre says, “Our channel is reaping the benefits of being the only remaining broadcast media as audiences continue to fragment.â€
“Working with numerous brands and launching over 500+ programmatic DOOH campaigns has proven that this is a reality, that it has been tested,” asserts Gulab Patil,...
Fabian He brings with him over 27+ years of professional experience.
In an HC court hearing, the Counsel for BBMP pointed out that while the media used is cited as recyclable, it needs to be checked if...
