Coca Cola’s Bromance on OOH soon

In OOH News By M4G Bureau - April 05, 2018

GLO, the outdoor wing of Lodestar UM, that handles the account is expected to release a wide-scale OOH campaign in the coming weeks

Jockey likely to hit the streets with new campaign soon

In OOH News By M4G Bureau - March 23, 2018

The TVC conceptualised by L&K Saatchi & Saatchi agency has already hit the TV screens whereas the OOH campaign is expected to be launched soon.

Captain cool Dhoni goes all out for Snickers

In Gallery By M4G Bureau - March 20, 2018

The OOH campaign is an extension of the brand’s humourous TVC that depicts cricket dressing room conversation in line with the brand proposition ‘You Are Not You When You’re Hungry’

Captain cool Dhoni goes all out for Snickers

In Campaigns By M4G Bureau - March 19, 2018

The OOH campaign is an extension of the brand’s humourous TVC that depicts cricket dressing room conversation in line with the brand proposition ‘You Are Not You When You’re Hungry’

Is Pepsi coming out with ‘Kyun Sookhe Sookhe Hi?’ OOH variant?

In OOH News By M4G Bureau - March 14, 2018

PepsiCo has kicked off its 360 brand campaign with the TVC ‘Kya Sookhe Sookhe Hi’; the OOH campaign is likely to follow

Jabong’s ‘Big Brand Sale’ writ large on OOH canvas

In Gallery By M4G Bureau - February 08, 2018

The OOH mandate was handled by Laqshya Solutions, whereas the mainline campaign was conceptualised and scripted by Happy Mcgarrybowen; the OOH campaign ran in 8 cities using some 104 media units

Jabong’s ‘Big Brand Sale’ writ large on OOH canvas

In Campaigns By M4G Bureau - February 07, 2018

The OOH mandate was handled by Laqshya Solutions, whereas the mainline campaign was conceptualised and scripted by Happy Mcgarrybowen; the OOH campaign ran in 8 cities using some 104 media units

Bajaj’s Dominar 400 to hyper-ride OOH streets soon

In OOH News By M4G Bureau - February 05, 2018

The brand, having launched TVCs centred on the ‘Hati Mat Palo’ campaign, is now planning a major OOH campaign to reinforce the concept of hyper-riding among the target audience

Akshay Kumar tickles taste buds with Fortune edible oil

In Campaigns By M4G Bureau - December 20, 2017

Adani Wilmar having appointed Akshay Kumar as the brand ambassador for its Fortune Foods brand has launched a 360 degree brand promotion that includes a powerful OOH campaign across different cities

RED FM goes to town with ‘Malishka Ko Matt Sunn’

In Campaigns By M4G Bureau - December 19, 2017

The OOH campaign, executed by IKON in Mumbai on December 14, was deployed on a wide mix of media units that included hoardings, gantries, bus shelters and rail station boards.