Social media: The rise of targeted advertising

In OOH News By - March 10, 2014

Social media will continue to grow as a favoured platform for targeted advertising as its adoption surges, driven by increasing mobile usage and higher penetration of smartphones and a young population, says a Deloitte report.

Meru Cabs to expand into 20 cities in next 18 months

In OOH News By BS Reporter , Business Standard, Pune - March 06, 2014

To invest Rs 270 cr in expansion; targets to increase its car fleet to 100,000 in 25 cities by 2025

India a top growth market for Vodafone

In OOH News By BS Reporter, Business Standard, New Delhi - February 07, 2014

The company posts 13.2% increase in service revenue at Rs 9,541 cr

'Put up the sites on time'

In Viewpoints By M4G Bureau - January 21, 2014

Surinder Rana, Head -- Corporate Advertising, Shakti Bhog, in a chat with Outdoor Asia tells why the band plans to increase the spend on OOH advertising while sharing the challenges involved in the medium…

Nokia's colour splash to raise awareness in Mumbai

In OOH News By VJ Media Bureau - July 17, 2013

Adding color to the zebra crossings, Nokia along with the PWD Ministry aims to increase awareness on the importance of zebra crossings for the safety of the pedestrians.

OAC 2013: Irene Revilla on the importance of Transit Media

In OOH News By VJ Media Bureau - July 06, 2013

With more megacities evolving in APAC and increased commute time, Irene Revilla, SVP Strategic Development, Posterscope - China gives more insight on how Transit Media can play a major role in overall advertising plan.

OAC 2013: Designing OOH aesthetically

In OOH News By VJ Media Bureau - July 06, 2013

Torsten IIIgen shares how out-of-home may be constructed by increasing the attractiveness of the media

ACC Concrete Plus campaign gets high visibility

In Campaigns By Nabamita Chatterjee - June 04, 2013

Around 100 sites have been taken across the Vidarbha Zone, which include major cities like Nagpur, Chandrapur, Akola, Amravati, Nasik, Aurangabad.

'Kon Hoeel Marathi Crorepati' reaches interiors of Maharashtra

In OOH News By VJ Media Bureau - May 15, 2013

A month long activation across the length and breadth of Maharashtra through a unique van activation devised to increase mileage for the show.

New Décor Possibilities brought alive by HP Sign & Display Technology

In OOH News By VJ Media Bureau - March 11, 2013

With home owners and organizations becoming more environmental conscious, HP foresees increasing demand for the environment-friendly digital printing.