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New DÃ©cor Possibilities brought alive by HP Sign & Display Technology

By VJ Media Bureau - March 11, 2013

With home owners and organizations becoming more environmental conscious, HP foresees increasing demand for the environment-friendly digital printing.

Hewlett Packard India showcased new and state-of-the-art home and commercial dÃ©cor possibilities with digital printing. With HP's digital printing, there are endless applications in home and commercial dÃ©cor: from small, medium and large frames and wall hangings to curtains, upholstery, furnishings, signboards, and even wallpapers. "HP Sign & Display technology is the future of super wide printing and is opening up new and exciting opportunities in the home and commercial dÃ©cor segment. As home owners and organizations become more environmental conscious, we foresee increasing demand for the environment-friendly digital printing made possible by HP through its Latex inks range,â€ said Dhirendra Khurana, Country Manager, Sign & Display, GSB, HP PPS India.

HP is sponsoring a special exhibition of acclaimed photographer Rohit Chawla's work at Religare Art Gallery, New Delhi from March 8-30, 2013. At the gallery, HP is demonstrating its Sign & Display printing technology with an opportunity to experience a brave new world of digital printing under one roof. As the leader in printing technology, HP offers digital printing solutions that can print directly on vinyl, wallpaper, polyester and fabrics and can be used as vehicle wraps, building wraps, POP display materials and soft signage among other applications.

Visitors to the exhibition will experience a rich portfolio of art and dÃ©cor options with Rohit Chawla's prints on different media and in different sizes, ranging from photo paper, fine art paper, canvas, flex, vinyl, cast vinyl and textiles, to wallpapers, and Leatherite. Together, Rohit and HP, have proved that not only is it possible to meet extremely high quality standards using digital printing, it's possible to do so using digital large-format industrial printers. Leading names in interior dÃ©cor, top photographers, artists, brands and agencies, and fashion designers are expected to visit the exhibition, along with digital printing solution providers.

Rohit has used the HP Scitex FB700 and the Scitex LX 850 printers to produce large, high-quality exhibits for the event. These HP printers are designed to increase the revenue-enhancing opportunities for print businesses while offering end-users high print quality and fast-turnaround times across a wider spectrum of applications. The Scitex LX 850 printer features state-of-the-art innovation from HP that delivers maximum versatility and productivity to print service providers. The Scitex FB700 allows you to print high-quality results on virtually any rigid and flexible media. It also has features such as an optional white ink which enables print service providers to offer new application possibilities like printing on clear substrates.