‘Even a modest increase in DOOH screens will lead to a burgeoning pDOOH industry’

In Digital OOH By M4G Bureau - April 13, 2023

“Working with numerous brands and launching over 500+ programmatic DOOH campaigns has proven that this is a reality, that it has been tested,” asserts Gulab Patil, Founder & CEO, Lemma in an interview with Rajiv Raghunath.

‘Mumbai OOH has the potential to grow at 15% YoY’

In Viewpoints By M4G Bureau - April 10, 2023

The future of OOH in Mumbai will be driven by audience measurement, ad tech and an increased interest in DOOH, says Junaid Shaikh, MD, Roshanspace Brandcom in an exclusive interview with Media4Growth.

Stroer publishes 4th Sustainability Report, expands climate strategy

In OOH News By M4G Bureau - March 31, 2023

Ströer continues to develop its portfolio of sustainable solutions in terms of increasing efficiency and energy savings

‘MNC brands are increasingly drawn to our premium assets’

In Viewpoints By Rajiv Raghunath - March 20, 2023

Denise Levine, Chief Revenue Officer of Branded Cities shares her perspectives on the company’s business approach in an interview with Rajiv Raghunath.

Punjab’s Creative OOH opts for Edge1 solutioning

In OOH News By M4G Bureau - March 20, 2023

The solutions are purported to deliver increased flexibility, creative capabilities, and a fully streamlined lifecycle

Outdoor Advertising Convention (OAC) 2023 to be held at state-of-the-art Manekshaw Centre, Delhi on July 28-29

In OOH News By M4G Bureau - February 27, 2023

Doubling OOH business will be the overarching theme of the 2-day OOH flagship event

Increase industry collaboration: WOO president Tom Goddard

In OOH News By M4G Bureau - February 17, 2023

Addressing the WOO MENA Forum, Goddard underlined the need for strong trade associations to build sector growth

Times Prime teams up with Prooh Technologies for Members’ Fest campaign

In OOH News By M4G Bureau - February 14, 2023

Times Prime has expanded its successful outdoor campaign from Cyber Hub, Gurgaon to 35 locations across the Delhi NCR region

India’s airport passenger traffic gaining altitude

In OOH News By Rajiv Raghunath - February 13, 2023

Passenger volume increased YoY in the period Apr-Dec 2022

Australia’s OOH net media revenue scales $1bn level in 2022

In OOH News By M4G Bureau - January 31, 2023

Q4 2022 saw 30.2% increase in net media revenue year-on-year, posting $329.7mn