Outdoor Advertising Convention (OAC) 2023 to be held at state-of-the-art Manekshaw Centre, Delhi on July 28-29
By M4G Bureau - February 27, 2023
Doubling OOH business will be the overarching theme of the 2-day OOH flagship event
The annual Outdoor Advertising Convention (OAC), India’s foremost Out of Home advertising business platform for knowledge sharing & collaborations, will be organised at the state-of-the-art Manekshaw Centre in Delhi on July 28 & 29 this year. OAC, which returns to the Delhi National Capital Region (NCR) this year after a gap of 7 years, will exemplify the new dynamism of OOH business in Delhi NCR, one of India’s largest OOH markets while setting the stage for business leaders to deliberate upon new business strategies for OOH growth, explore collaborations with companies within India and the overseas, evaluate media investment opportunities including those in the transit infrastructure space, and think up creative solutions for delivering the highest RoI to advertisers.
The knowledge sessions at OAC 2023 will cover a vast range of themes, such as,
- Doubling OOH revenues
- Growing the DOOH / pDOOH pie
- Smart city projects / urban development & OOH
- Technology adoption for OOH competitiveness
- Retail DOOH opportunity
- Green solutions including EV charger media networks
- Ad verification & media monitoring tools.
The sessions will be addressed by global OOH leaders, top brand marketers, media planners and strategists, government officials, adtech specialists, creative professionals, among others.
The Convention will feature talks & presentations, fireside chats, focused discussions and master classes on themes that would be of interest to:
- Brand marketers
- Media Planners
- OOH buying agencies
- Creative agencies
- Government bodies like Airport Authority of India, Indian Railways, municipal bodies
- City planners & urban development authorities
- OOH / DOOH media owners
- Adtech companies
- Consultants & Technologists
- OOH / DOOH hardware/software solutions firms.
OAC 2023 will have 3 key modules:
- The Convention
- The Outdoor Advertising Awards (OAA) 2023 Contest & awards function
- OOH Expo 2023.