Results For "Media-Mix"
21 News Found
Diversifying ad formats works better for advertisers, says study by Twitter, MAGNA & IPG Media Lab
In Research By M4G Bureau - July 16, 2020
According to the report, media-mix helps marketers for better storytelling and to drive awareness, purchase intent and brand favorability
OOH in media mix doubles digital media RoI: oOh! – Analytics Partners study
In Research By Rajiv Raghunath - August 29, 2019
The study cites that the combination of TV, Digital and OOH drives a 27% incremental increase on top of the RoI delivered by each of the mediums separately
Leafberry Ads partners with Lead Ads to market Ludhiana media
In OOH News By Bhawana Anand - February 15, 2019
The partnership to focus on offering a broad media mix and high quality assets to advertisers in Ludhiana
‘DOOH integral to media mix for movie promotions’
In Research By M4G Bureau - January 12, 2018
Report cites that Universal Pictures’ famous movie ‘Despicable Me 2’ advertising campaign which reached more than 10 million customers through digital out-of-home, mobile interaction, personalisation, and social sharing marketing approaches
KOOVS to invest more on OOH and brand activation
In OOH News By Satarupa Chakraborty - January 25, 2016
Leading online fashion portal KOOVS, after achieving a sales growth of 210%, is all set to raise its budget in advertising and promotions with OOH and brand activation being the major media mix.
YES BANK: Banking On Engaging OOH
In Viewpoints By M4G Bureau - October 05, 2015
In an exclusive chat with Outdoor Asia, Rajat Mehta shares more insights about the bank's marketing strategy and the role of OOH in the media mix.
UNIBIC tempts passersby through its attractive outdoor campaign
In Campaigns By Satarupa Chakraborty - September 22, 2015
The media mix included bus shelters as well as hoardings covering about 80 touch points across Banaglore.
Media 360 Degree builds domineering presence for'Bigg Boss Season 2'
In Campaigns By VJ Media Bureau - July 29, 2014
Media 360 Degree deployed the campaign at prime locations in Bangalore and rest of Karnataka using a wide media mix comprising hoardings, bus stand media, bus side and back panels, bqs, mall and multiplex media assets, railway station advertising medium, and mobile display units
'Integrated OOH plan is critical'
In Viewpoints By M4G Bureau - January 15, 2014
Nikhil Sen, MD, Unibic tells Outdoor Asia how a well thought out media mix and an integrated strategy are critical to a well planned OOH campaign.
Shoppers Stop makes a splash
In OOH News By VJ Media Bureau - January 13, 2014
The two-week long campaign was seen across the OOH media mix.